created Independent PSAs, TV, radio and as advertisements in other media through July. The “first chapter” in several PSAs is available today in the US. It will spread to other areas according to the availability of local vaccines.
“At YouTube, we are committed to ensuring that people have reliable information about the vaccine, including how it was developed and tested, what to expect when they receive the vaccine, and how everyone contributes to public health,” said Dr. Garth Graham, director of YouTube and global head of health and social cohesion, . “Hearing complaints can create suspicion in someone’s mind and that’s why reputable scientific and medical organizations are collaborating with YouTube to ensure that reliable information reaches people in both accessible and traditional ways.”
YouTube has partnered with the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine for PSAs. They are trying to get people to know about the vaccine by reminding them of all that they can expect to see the epidemic behind us. The primary goal is to reach Americans between the ages of 18 and 34, as everyone in the US 16 years or older must be vaccinated.
Some tech giants are helping users find and save time for vaccinations, such as and , while Google is helping people learn more about vaccines from pharmacies . YouTube has come a long way, however, PSAs can encourage more people to get vaccinated soon.
PSAs come as a result of YouTube’s trial to ban videos with false vaccine information. Last month, work had removed 30,000 such videos.
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