Benoit Pagotto, co-founder of the three organizations, said: “The epidemic has encouraged the spread of the most affected species.” RTFKT Studio, skirt showers and NFT compounds. The most recent sneaker partnership with Fewocious earned more than $ 3 million.
Some of the most fashionable of these are experimenting with fitness, such as Balenciaga video games After: Years of Tomorrow, whose brand was released to mark its fall in 2021. Praised as a corporate model of fashion and sports that work well together, After Amiza players in a three-dimensional model with Epic’s Unreal Engine.
The move sparked consumer interest. According to statistics from Lyst’s acquisition program, which analyzed the rise of digital fashion recently reports by Fabricant, 48 hours after Balenciaga’s game was released, hunting for Lyst by 41%. In the most recent Lyst Index series, published annually, Balenciaga was second – third in the list since last quarter.
“Preparation will involve a lot of things, but there is a certainty that fashion will be used. Fashion means it’s a playground where you have to express yourself and you have to practice,” said Michaela Larosse, head of content management. Manufacturer, he says.
Sports and fashion are also intertwined because both of them aim to provide lovers with a larger world than life, the desired experience. As anyone who has ever been to a fashion show in Paris can attest, it is fascinating, like the most fascinating performances, often described in a strange way. Taking power in a game will undoubtedly promote the interests of consumers. When Dust partnered with Warner Bros. in the film Wonder Woman 1984, finalists and actors who use costumes from the film to put on their avatars, users received a form that more than half of users watched or were planning to watch a video, according to customer feedback after the campaign.
“I believe that professionalism should be like a fashion companion. It’s like a magic wand that will bring you closer to the customers, which will allow the customer to be present when you tell your story, ”says Yeomans.
In his opinion, the game not only gives fashion designers the opportunity to “immerse themselves in it,” it also protects the essentials, allowing them to continue texting, photography, and loyalty.
From ‘Phygital’ to Purely Digital
While real shopping is now taking place online, marketing has become more pronounced, with businesses and stores looking to bring in customers as business lovers, not just consumers. This means that “phygital,” an expression that describes the desire to combine a place of business with the immovableness of one’s experience, is becoming more and more common.
Many fashion sports enthusiasts also offer customers the opportunity to wear casual clothes, as the only small piece available in the game. In the case of Dust, Clothing can be purchased through this page Farfetch. Some of the younger players in the game use it as a “pre-purchase option.”
“We made the RVR concept of reality a reality. “Everything you see is part of real life, so if we’re partnering with Prada, it’s part of the capsules that start and sell in stores,” says Yeomans.
“We know that these experiences increase life expectancy, make consumers feel more connected to the brand, and make them more interested in material things. We are definitely entering a new era of new marketing,” explains Matthew Drinkwater, chief executive. Fashion Planning Agency at the London College of Fashion, which also says the principles are once again affecting traditional brands.