Tech News

Facebook ads would have separated women from seeing jobs


The survey provides recent evidence that Facebook has not addressed its racist issues since ProPublica first debuted brought the matter up in October 2016. At the time, ProPublica revealed that the platform allows advertisers and real estate agents the opportunity to exclude certain audiences with similar ethnic and racial backgrounds. Such groups are specially protected under US law, which makes this illegal. It took two and a half years and a number of legal issues on Facebook to get rid of that form.

But a few months later, the U.S. department of Housing and Urban Development (HUD) filed a new lawsuit, alleging that Facebook’s advertising campaigns alienated audiences from home advertisers with no advertiser mention. A team of independent researchers including Korolova, led by Muhammad Ali and Piotr Sapieżyński of Northeastern University, confirmed this a week later. For example, they have found that real estate is displayed more frequently for white consumers and rental housing is more frequently displayed for smaller users.

Korolova wanted to re-examine the issue with his recent research because the burden of pre-emptive evidence is greater than the stigma attached to housing. While any skew displaying advertisement in terms of protected form is prohibited in the home environment, labor law in the U.S. considers it appropriate if the skew is appropriate due to legal differences. New ways to improve this.

“The design of the experiment is excellent,” says Sapieżyński, who did not participate in recent research. While some may argue that car dealers and jewelry sellers really have different qualifications, they say, the difference between offering pizza and selling it is simple. “Gender inequality cannot be explained by the differences between men and women in qualifications or lack of qualifications,” he adds. “Facebook can no longer be said [this is] protected by law. ”

The release of this review comes with a major overview of Facebook’s AI-friendly function. In March, MIT Technology Review published the results of nine-month investigation a team of Responsible AI companies, which found that the team, which was first formed in 2018, has neglected to deal with problems such as algorithmics to promote falsehoods and divisions due to their meaningless monitoring of AI. The company published the post In the meantime, I emphasize the importance of this work and say in particular that Facebook strives to “understand the flaws that can affect our advertising systems, as part of our ongoing work to achieve fairness in marketing.”

“We have taken the right steps to address discrimination in the media and to have groups that work fairly today,” Joe Osborn’s Facebook page said in a statement. “Our machines think of many placards trying to offer people the ads they would like the most, but we understand the challenges posed in the report … We continue to work with ordinary people, facilitators, and students on these important issues.”

Despite this, Korolova said he did not find any changes between the 2019 survey and the way Facebook’s advertising campaigns work. “Since then, it’s really disappointing, because we made this known to them two years ago,” he says. He also offered to work with Facebook to address the issue, he said. “We never heard of it, as long as it was for me, it didn’t reach.”

In a previous interview, the company said it had not been able to explain in detail how it works to address discrimination in its advertising practices due to ongoing lawsuits. The advertising team says its progress has been slowed down by technical difficulties.

Sapieżyński, who has conducted research three times on the platform, says that this is not the case. “Facebook has yet to acknowledge that there is a problem,” he said. While the group uses professional kinks, he adds, there is a simple solution for a while: it can turn off adverts, especially for home, work, and lease businesses that do not affect all of its operations. It’s just a political issue, he says.

Christo Wilson, a researcher in the northeast where he studies classification but has not participated in Korolova or Sapieżyński’s research, admits: “How often do researchers and journalists need to find these problems before we can accept that the whole advertising system is bankrupt?”


Source link

Related Articles

Leave a Reply

Back to top button