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What happened to the Instagram ‘Meta’?

When Facebook announced the redevelopment of Meta, the company was ready. Shortly after Mark Zuckerberg made a statement of appreciation for the benefits of metaverse, the company revealed that it had repainted its “thumb” sign located at its headquarters in Menlo Park. Many of his social networking accounts also changed, from Facebook to Meta.

Except for one important account, that is. As many said at the time, the company did not control the @Meta handle on Instagram. It was a small magazine from Denver . On the day Facebook announced, the company, which publishes live motorcycle news, posted a multi-colored photo with the caption “From 2014.”

That evening, recent posts from the @Meta account were filled with comments encouraging the owner to “seize” the account, or sell it at a higher price. “Catch and sell more,” one user wrote. But by the next day, the matter had miraculously disappeared, as Quartz . It is unknown at this time what he will do after leaving the post. Posts for this account are no longer available on October 28, as the social networking site improves. Notes from META, magazine, now available under the @readmeta handle.

META The publisher did not respond to a request for comment. But there are signs of his old Instagram account on his page. The company’s website is still linked to its old instagram.com/meta account. Surprisingly, clicking a link from the publisher’s page results in an error, even if it links to the same URL as the Meta account with Facebook.

Screenshot / Engadget

Tuesday, Ben Geise, META‘s co-founder and editor-in-chief, has announced that the most recent magazine will be the last under the name he has used for more than eight years. “We respect our personality more than anything else, so when the news broke that the corporate Goliath was changing his name to Meta, it was like a punch in the gut,” he wrote. . “It’s a switch switch that we suddenly recognize, and we saw our name revolve around shedding and bathing with something we can’t do.”

Geise did not respond to a request for comment, so it is difficult to know what happened. But Instagram services say businesses can’t “keep” the handles. And the words show that companies cannot claim to be violating a brand if their owners use it for other purposes. “Using someone else’s brand in a way that is not related to the business or service to which the brand was issued does not violate Instagram’s marketing principles,” the statement said. . “Instagram logs are provided on a first-come, first-served basis.”

Obviously, accounts and affiliates often exchange hands. Businesses are known to use escrows to negotiate and transfer accounts, while others use them to find accounts with the necessary resources.

But the practice too based on the Instagram terms of service. “You may not sell, license, or purchase any account or data you obtain from us or our Service,” the employment laws state. This includes attempting to buy, sell, or transfer any part of your account (including your username); request, collect, or use access notifications or badges for other users; or request or collect Instagram usernames, passwords, or incorrect login token.

This raises questions as to whether Facebook violated its rules to obtain a username, which some users are constantly banned from. Or if the company found another reason to take the account. An Instagram spokesperson did not immediately respond to a request for comment.

In the meantime, META the publisher says it is looking to the future. “Our writings are more than just a name. We represent a way of life,” wrote Geise.

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