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Apple’s Tim Cook to protect App Store during Epic Games trials | Business and Financial Issues

Epic says the store has completely changed the price tag that not only frees up a 15 to 30 percent committee on in-app sales, but shuts down apps from providing alternative payment options.

Apple CEO Tim Cook has taken the stage to testify Friday in defense of the iPhone app store in cases that have been the only case – more profitable than his predecessor Steve Jobs when it opened 13 years ago.

The technology company relies on Cook’s appearance to achieve Apple’s protection against litigation that has come with Epic Games, the maker of the popular video game Fortnite.

Epic is trying to overthrow the so-called “fenced-in field” of iPhone and iPad apps that accept users and developers while maintaining competition. Created by Jobs a year after the launch of the iPhone in 2007, the App Store has become a major asset to Apple, a revenue-generating device that helps the company earn a profit of $ 57bn last financial year.

Epic is trying to ensure that the store falls into the price tag that not only charges a 15 to 30 percent commission on in-app sales, but shuts down apps from providing alternative payment options. This is shown by simply showing a link that can open a web page by providing free payment methods for subscriptions, sports items and so on.

Apple strongly protects the commissions as a great way for developers to help pay for new and improved security features that have benefited both iPhone users and developers, including Epic. Apple claims to have invested more than $ 100bn in such projects.

It also states that the App Store sends paid glassware and major video game consoles – Sony PlayStation, Microsoft Xbox and Nintendo’s switch – as well as Google-like stores on more than 3 billion Android mobile devices. It is almost double the number of iPhones, iPads and iPods that rely on the Apple app store.

Apple’s ironclad control over the App Store is already being reviewed by regulators and regulators in Europe and the United States.

Epic Games lawyers are expected to spend a few hours eating Cook on the tree. The interview should cover the steps Cook has made since taking over as CEO about a decade ago, months after Jobs died of cancer in October 2011.

The App Store is among the best that Apple has ever done well under Cook’s control. Starting with just 500 apps in 2008, the store has subscribed to 1.8 million apps, most of which are free. Apple has set up its committees with the only way to pay for an online program to help double its annual revenue share from $ 24bn in 2016 financially to $ 54bn last year.

This was not what Jobs had foreseen. As soon as the store opened, Jobs said publicly Apple expected the App Store to be more profitable. Epic’s lawyers have repeatedly cited these comments as evidence that Apple has redesigned the store to increase its profits once the popularity of mobile apps became apparent.

How useful the App Store has been has been a competitive point in three weeks ’cases. A financial analyst written by Epic says its profits range from 70% to 80%, based on Apple’s privacy analysis. But Apple insisted that the numbers were incorrect because they did not reflect the company’s cash flow.

Phil Schiller, who has been working for Apple for a long time and is well-known, admitted earlier this week that the company’s machines have made more than $ 20bn through June 2017. Epic Games attorney Katherine Forrest gave him that comparison, based on Apple’s numbers was released in public in mid-2017.

Schiller’s Epic Interview could compare to how Epic’s lawyers want to follow Cook, who is often secretive and focused on his message in dealing with journalists and lawmakers.

Epic’s lawyers have repeatedly spoken of an internal exchange that involved Jobs and other executives to show Apple whether it is spending its money on security and privacy as an excuse to keep the huge profits from its store.

For example, during Schiller’s testimony, Epic’s lawyers sent an email to 2008 Jobs sent to Schiller by another official. In that statement, Jobs wondered if Google was looking at an advertising platform based on the iPhone, which relies on an app called iOS. “The more iOS users use,” Jobs wrote to Schiller.

Forrest challenged Schiller with two questions. “Do you want Google to be visible to Apple?” he asked, recently asked, “Are you using force to destroy a company’s business?”

Schiller answered no to both of these questions.

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