What Orphans Valuable Widows $ 60 Million Disney + Haul Means

On weekends, Disney did something unexpected: It sent an email to the press about all its demonstrations in a box. Why? This has never happened again: His latest Marvel Cinematic Universe movie, Black Widow, has brought in more than $ 60 million in video games on Disney +. It was in addition to the $ 80 million that the film was made at home, and the $ 78 million it earned in international markets. Black Widow, seems to have done well – one of the first to use a hybrid release program, and the largest since Covid-19 closed most theaters in 2020.

After more than a year of uncertainty in Hollywood As for the future of theater and how the chaos could be disrupted, the issue was a major one. “In the past, many companies have feared that day-to-day advertising or video shows may be counterproductive to theater,” says Sarah Henschel, a marketing analyst for Omdia. “Black Widow shows us that this is not true. ”In other words, gambling at a movie theater on the same day that it can be accessed or rented – a practice, common in indie-style movies, which is widely accepted as a result of big screenings after the Covid theater is closed – proven possible. The hand wrap is gone.

But what does it do Black WidowDoes $ 218 million plus worldwide really mean much to the future of television? It’s a little difficult. Of course, the studio — Disney in particular — seems to have paused so much that it seems possible to produce movies on entertainment as well as in a one-time theater and make a profit. But not all studios are Disney’s, and not all movies are Black Widow-The most recent money in the Marvel juggernaut is video looks loved and critics and listeners.

Those looking for evidence can’t look any further, some of Disney’s goodies this year. CruellaFor example, they brought about $ 21 million into their home over the weekend. Raya is the Last Dragon did not break $ 8.5 million. Of course, they all went out in the summer when the audience could have been unhappy going to the theater, but they did not make an explosion in the emails about the money they had made on Disney +, so their whole broadcast would not be interesting. Also to know, Warner Bros. Tom & Jerry, which came out last week Raya, was available free of charge to HBO Max subscribers, and generated over $ 14 million, right Raya, e.g. Black Widow, it was a $ 30 rent. In the meantime, this week Summer of Life– Questlove records for the 1969 Harlem Cultural Festival – made about $ 1.4 million, although it was available to subscribers to Hulu.

All that means, is nonsense. Whether the video is successful in video and blending depends on the type of video and the audience it submits. While there is no doubt that the 90-day window between a video game and its debut on VOL / VOD is permanently closing, or diminishing, how the studios – in addition, theaters – can go full of open-ended questions. For video with built-in preferences like Black Widow, unhelpful: Put in the arena of great aficionados, and send to Disney + for happy families and throw in $ 30 so they don’t have to carry anyone in the car or worry about Covid-19. About a video like F9, which is part of a permit built around the way they watch movies, keep the actors only, for several weeks. Indies can go to the theater and move on the same day – the cinephiles have found a theater, everyone will find Netflix and cool off. A movie like Dune, meanwhile, probably has enough hype to hit HBO Max on the same day as a theater and still make money, since Denis Villeneuve’s adaptation of Frank Herbert’s sci-fi classic is the kind of thing fans have always wanted to find in multiplex. These techniques can transform videos into animation, but the reality is, video streaming cannot go back to where it was before pre-2020. “I hope that many of the ways in which this extraction process will be different,” said Henschel, “but they have stayed here.”