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After that first in e-commerce last summer, Twitter started testing new purchases. This feature allows users to view content and purchase at a single time. The first live stream purchase will start on November 28 at 7PM ET at Walmart is entitled Cyber Week livestream by Jason Derulo. The songwriter spends about 30 minutes talking about a variety of subjects, including electronics and home decor.
“Livestreaming on Twitter gives businesses the ability to connect with their most popular fans, and increasing the ability to shop in these events is a natural boost to attracting and engaging with the audience,” Twitter said of the session.
Twitter has also started experimenting with “Shopping Manager” saying it will help with the experiences of retailers. In addition, the company is expanding the availability of the “Shop Module.” The first announcement in July, the tool allows brands and businesses to add carousel to their portfolio that can showcase selections. In the coming weeks, the company says it will offer the show to more businesses in the US.
Compared to other social networking sites, Twitter has been slow to embrace and expand its e-commerce platform. The company’s growing presence of e-commerce shows that it sees e-commerce as a major part of its future.
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