Twitter is growing its subscription service pays a lot for most users. Twitter Blue, which launches other features such as being able to “edit” tweets or browse news without ads, is now available to users in the United States ($ 2.99 / month) and New Zealand ($ 4.49 / month).
The project was designed to attract the most powerful users on Twitter, with the kind of unique features that sometimes appear in third-party clients. For example, Twitter Blue comes with a “change” interface that it probably is the nearest thing to the change button that the company makes.
Subscriptions also purchase a number of new customizable tools, including the ability to re-create what appears to be shortcuts in the app’s navigation bar, or choose to select new color themes and app icons. Subscribing also buys you the opportunity to discover something new when Twitter tests them. At the moment that includes uploading videos up to 10 minutes (videos are saved for 2 minutes for non-paying users) as well as the ability to put the conversation on top of your DM box. These tests “can be available to any other Twitter user, Twitter Blue graduate, or sunset based on feedback we hear from subscribers,” the company says.
In particular, Twitter’s recent review of Blue Blue comes with two new features that the company recently discovered. of the Scroll, a start-up that agreed with the publishers to offer non-commercial products. Twitter Blue subscribers can now access non-commercial posts from over 300 publishers, including Atlantic Ocean, BuzzFeed and Rolling Stone.
It is similar to Google’s AMP or Facebook’s Instant Articles which are designed to open quickly and cleanly. But unlike these apps, when readers are prompted to remove pages, Twitter Blue posts will still be opened directly on the publisher page. Tony Haile, Scroll’s former CEO and now Longform’s chief executive on Twitter, says the company is trying to forge a “successful partnership” with publishers who maintain a “complete picture of what has happened.”
Although the company did not disclose the plans, any part of Twitter Blue goes to the publishers, Haile said. And subscribers also get access to the dashboard in the Twitter app that violates your accounting habits and the amount of money your clicks bring to publishers that you read frequently. “Our goal is to help every publisher publish 50% more per person than they would if they were advertising for that person.” Twitter writes in a blog post.
Finally, Twitter Blue comes with “high-quality content” that brings functionality from a niche but a well-known Nuzzel program, that was. closed earlier this year. As a preliminary app, a new section of “top posts” will create a list of top stories that people shared on your Twitter network 24 hours ago. (Old Nuzzel followers will be happy to know that they can print a new section of “high-level notes” directly from their nav bar from the in-app options.)
The growth of Twitter Blue comes amid a major overhaul of the company, which has been in place shaking many of its essentials for the first time in its 15-year history. Elsewhere, the company has embraced the favorite features of manufacturers such as Super Follows and Ticketed Spaces, and is developing a newsletter. Twitter Blue is different, however, because the company hopes to capture its strongest users instead of attracting new words to its platform.
But it is not known how many of the users would agree to pay for these extensions. The company has been testing Twitter Blue in Australia and Canada since early June, but has not commented on the initial launch or other ways of working the project, Twitter said Tuesday will continue to add new features and will be interested in user feedback.
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