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Being part of the TikTok manufacturers’ package seems to be more profitable than it seems, even to some of the major developers of the software. Over the past few days, some well-known TikTokkers have taken on the unusual role of announcing how much – or in this case, how much they are making out of a bag.
TikTok is still the first of its kind to make money for its makers. Instead of sharing money as a YouTube Support Program, TikTok pays its top stars out of the creators’ pocketbook. Established in 2020, the fund started with $ 200 million, and TikTok said last year it increased its revenue to $ 1 billion over the next three years in the US acquisition.
But according to one popular author, most producers earn very little. Last week, Hank Green, who has more than 6 million followers on TikTok, shared a YouTube video called “The reason … TikTok is so bad.” In a 24-minute video, he describes his experience in the TikTok producer’s wallet, comparing it to now making about 2.5 cents per 1,000 views on the platform – a small portion of his YouTube earnings and half of his previous earnings. TikTok.
The problem, as he explains, is that TikTok offers a large proportion of those who form part of the “fixed income,” which is not linked to TikTok’s money or its revenue. growing popularity. The result is that every manufacturer makes slower, though TikTok is more successful. “Because of the way TikTok distributes most of the audience among the manufacturers, which is less than a dollar a day for most of the people in the manufacturer’s pocket,” he said.
Green, whose participation in the production fund has already been made by TikTok in the company. blog post, said production costs are not bad in itself, but the TikTok system here is preventing manufacturers from being able to fully support themselves.
His comments prompted others to share the frustration with TikTok. Safwan AhmedMia, passerby SuperSaf at TikTok, he shared a Green video and a photo of TikTok’s findings: £ 112.04 (approximately $ 151). “This is the amount I have made from TikTok Creator Fund since April 2021 and I have seen over 25 million at that time,” he wrote.
Later, Jimmy Donaldson, the singer known as Mr. Beast, shared it its TikTok funds. According to the photo, she earned less than $ 15,000 from the program, and earns between $ 18 and $ 32 a day in January. Monga The Information shows, which is less than $ 10,000 a year from TikTok, although he estimates he has “received over a billion views” on the program. This number is very low considering that Donaldson is the biggest earner on YouTube, and it has been made $ 54 million on the platform in 2021.
It is unknown at this time what he will do after leaving the post. But TikTok did not explain why the makers were making so little. “The Creator Fund is one of the many ways in which manufacturers make money on TikTok,” a TikTok spokesman said in a statement, referring to the company. retail market, which helps to connect manufacturers with potential suppliers. “We continue to listen and seek feedback from our creators and modify our format to help those in the program.”
Of course, the manufacturer’s wallet is not the only way TikTok stars make money from the program. The program contains a tips, though not yet available to everyone. Manufacturers also have frequent relationships with brands and these businesses may be eligible millions for users of this app. But signing a contract with a larger brand requires time and effort, and that may not be the case with most well-known manufacturers. And since TikTok does not have a revenue sharing feature, wallet is the only way that manufacturers can pay directly with the company.
Elsewhere, the app is testing other revenue-generating features for manufacturers. It tempts you subscriptions, which would allow developers to better move some of the content behind the paywall. These items appear to be original, and the company did not say when, or if, the form could be more widely available.
Are you in the TikTok manufacturer’s wallet or do you have any tips for sharing your budget? Email me at karissa.bell [at] engadget.com.
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