Authorities in Brussels and the UK have launched a Facebook poll, calling for a coalition of media groups to dominate major markets such as digital advertising.
In a statement on Friday, the UK Competition and Markets Authority said it was investigating whether Facebook could “misuse digital media or digital marketing markets through the collection and use of advertising information”.
In contrast, Brussels said it is launching a criminal investigation to see if Facebook violated EU law “by using ads collected mainly from advertisers to compete in markets where Facebook acts as an advertiser”.
EU research will also see if Facebook can match its “Facebook Marketplace” advertising campaign on its social networking site, in violation of EU competition rules.
The findings of the study follow Financial Times reports revealing that they have considered how the media company uses customer information.
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