The flood of war forces media groups to spend more than $ 100bn on new items

The top eight US companies are planning to spend at least $ 115bn on new movies and TV shows next year in search of a cost-effective video marketing business for many of them.

Significant economic growth comes amid concerns that it will be difficult to attract new customers in 2022 following the epidemic of the epidemic in 2020 and 2021.

“There is no going back,” said journalist Michael Nathanson of MoffettNathanson. “The only way to compete is to spend a lot of money on valuables.”

The Financial Times accounted for the financial statements in accordance with the company’s findings and expert reports. Another entertainment supervisor called it “amazing”.

Many companies – a list that includes Walt Disney, Comcast, WarnerMedia and Amazon – have to deal with losses on their exchange shares. In addition to the game rights, the total cost estimate is approximately $ 140bn.

Disney spending on current events is expected to grow by 35-40 percent in 2022, according to a Morgan Stanley comparison. The company’s revenue for all new movies and TV shows is expected to reach $ 23bn, although the increase is up to $ 33bn plus gaming rights – an increase of 32% from its expenditure in 2021 and 65% from 2020.

Among the Disney programs launched in 2022 is a review of Pinocchio and Tom Hanks, a new music section Traffic franchise is Obi-Wan Kenobi and Ewan McGregor. Netflix, ViacomCBS, Fox and Apple also want to spend billions of dollars on products.

“The real highlight in 2022 is the amount of money being invested in the platform,” said John Sloss, a partner at law firm Sloss Eckhouse Dasti Haynes and CEO of Cinetic Media, a talent and technology management agency. “It’s just amazing.”

Subscription growth has slowed down on Netflix, Disney’s Disney Plus advertising campaign and others in the last few episodes. Netflix executives have criticized this for slowing down programs due to delays related to the production of coronavirus, a problem that has plagued all companies.

But the fact that even the leader of the company has to sell a lot of money to show off and keep up with its competitors has led investors to question whether video advertising is a good business.

Netflix is ​​expected to spend more than $ 17bn on revenue next year – 25 percent from 2021 and 57 percent from the $ 10.8bn spent in 2020. The company expects to break free and have free money by 2022.

“This is going to be very exciting for Netflix,” if it achieves these goals, says Tuna Amobi, senior media and entertainment specialist at CFRA.

For more and more companies, however, the transition from television and video to game “has been much slower. [profit] borders, ”Morgan Morganley recently said.

“The market is growing and there is no gold pot at the end of this rainbow,” bankers said.

Prices have been rising throughout the region as major entertainment and technology companies rush to create more exhibitions to feed their promotional activities. Finding a place to watch in Los Angeles has been difficult. The clear steps, a well-known real estate history, have attracted money from Blackstone and TPG business companies.

“As a result of the competition for talent, for everything that is involved in production, costs have risen,” Christine McCarthy, Disney’s chief financial officer, told investors last month.