Samsung has launched a wave of managers

Samsung Electronics has also redesigned its management for the first time in four years as it rises in low-cost memory and creative intelligence.

The shock comes as Lee Jae-yong, a third party successor, begins taking action four months after his tenure. release from prison.

Lee, who spent 19 months in jail for bribing former President Park Geun-hye, is still facing charges. property damage charges linked to the 2015 merger of two Samsung units designed to integrate its controls.

He is expected to meet Samsung’s customers of 5G phones and construction businesses on a trip to the Middle East this week after visiting the US last month.

After Lee’s visit, Samsung announced the creation of a $ 17bn chip plant in Texas to help Washington expand chip production in the US, critical to national security for Joe Biden’s executives.

Lee’s shock reported on Tuesday included a combination of Samsung consumer electronics and mobile components take the Apple competition, which boasts a mixed line of weapons. He appointed Han Jong-hee, head of Samsung’s digital photography business, to oversee the new division.

Han, a television research and development specialist, has played a key role in maintaining Samsung’s leadership in the global TV market over the past 15 years, and has helped the team achieve that goal. the explosion of commercial growth during the coronavirus epidemic.

“Lee seems to want Han TV technology to be used in the mobile business as well as twisted phones while Samsung’s mobile phone is losing its market share,” said Kim Young-woo, a researcher at SK Securities. “He also wants to make synergies by combining weapons.”

Kyung Kye-hyun, chief executive of Samsung Electro-Mechanics, will lead the chip business, which launches about two-thirds about the company’s profits.

Samsung is trying to boost its chip business which it does not remember as the company struggles to compete with Taiwanese competitors. TSMC price you are making a chip contract. Non-memory chips are used to process data such as software processors in mobile phones.

Kyung is a memory chip manufacturer who specializes in chip installation. “Its technology and design expertise in chip making can enable Samsung to focus on developing new smart or automated chipsets,” said Kim.

Shortly after Lee was released in August, Samsung Group announced a three-year plan, $ 206bn to upgrade its range in semiconductors, biopharmaceuticals, manufacturing and robotic intelligence.

Samsung shares gained 0.66 percent on Tuesday morning but fell nearly 15 percent from January’s peak of earnings in terms of microchip growth over the next year and the lack of a clear plan for long-term growth.

The company is also facing pressure from businesses to distribute as efficiently as their revenue $ 102bn in the third phase, placing its megadeals capabilities similar to the SoftBank Vision Fund, a state-of-the-art revenue-generating vehicle.