Life360 is said to sell real estate for families and children

Life360, popular follow that app only bills as “the world’s leading family protection organization,” it is said to sell location information to 31 million households and children who use it for data brokers. Impressive disclosure can make users Tile Bluetooth tracker, which is happening purchased by Life360, think twice before continuing to use the device.

Life360 marketing strategies were revealed in a negative report published by and Markup on Monday. The report states that Life360 sells location information to approximately a dozen users, some of whom have sold data to US government contractors. Data advertisers continue to sell their products to “almost everyone who wants to buy them.” Life360 is known to be one of the largest companies in the industry, to be found.

While selling content with families and children is already dangerous, what is even more alarming is that Life360 is failing to take action to protect the privacy it sells. This could allow location data, which the company claims to be anonymous, to be reconnected with locals.

It is important to note that Life360 discloses in its privacy statements that it sells information obtained from users. However, they may not be aware that their data may be lost in the hands of anyone who wants to buy it, or that their information may be disclosed. Life360 still claims that its contractors are prohibiting its data vendors from recognizing users.

The Markup based its report on interviews with former employees of Life360 and former employees of data processing companies who are said to buy more from the company, all were given an unknown name.

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Chris Hulls, Life360’s CEO, told the Markup that the company could not “confirm or deny” the accuracy that it was one of the largest sources of data for the industry. He also said selling location data allowed it to offer free services. These including land sharing, ETAs of land, family management reports, two days of property history, and battery monitoring, among others.

“We see data as an integral part of our business that allows us to keep Life360 services free of charge for many of our users, including features that have helped drive security and saved many lives,” Hulls said.

Life360 sold Gizmodo on Monday that it is preparing to respond to a Markup report. It said the company’s report was rife with lies and misconduct. In addition, Life360 confirmed that only a small portion of the information provided was included in the report and that the published information was published. was not correct and was removed from his case.

Nonetheless, the sale of property for families with children has proven to be a major factor in Life360’s financial situation, according to Markup. The site said Life360 has been struggling to make a profit and reported that $ 16.3 million was lost last year.

Case in point: Life360 earned $ 693,000 in sales data for 2016, but the revenue seems to be low now. In 2020, the company made $ 16 million in real estate, or 20% of its revenue, Markup found. In addition, it received $ 6 million from the partnership with a Arity, an data and analytics company founded by Allstate, That year.

On the way to Tile, Hulls, CEO of Life360, told Markup that the company has no plans to sell location data from Tile devices.

You can see the Markup report enough here.