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Universal Music Group is hitting its cart with great force . Drawing company and avatar company Genies to create digital versions of its artists, as well clothing and accessories, used in specific countries.
The idea is to give Universal photographers a legitimate knowledge of metaverse. Some of the nominees, including Justin Bieber and Shawn Mendes, have already asked Genies to create their own avatars. Now, the idea is that Rihanna, Migos et al will be able to take these pictures in a variety of ways, or use avatars on social media. , through the NFT market run by Genies, fans will be able to buy and sell real avatar products.
This was not the first time Universal Music Group had taken to the streets. Last month, that a well-known group with four characters from the Bored Ape Yacht Club NFT, like Gorillaz.
Other popular brands are looking to create waves in metaverse, inclusive , which seems to be working on its NFTs, and , which built a real playground and a state-of-the-art store inside . This platform is one of the few in the gaming console (plus ) which helped pave the way for companies and other brands to take action.
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