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Investing in Legos Will Make You More Money Than Gold

Illustration Forget the Gold: Lesson Says Investing in Lego Sets Will Make You More Money

Picture: Johannes EiseleI / AFP (Getty Images)

While some people consider gold, jewelry, art, wine, or antiquities to be long-term good, new research challenges their ideas and offers a unique and rewarding alternative: Lego sets.

Economists from Higher School of Economics in Russia find that the market price of retired Lego sets sold in the second market grows at least 11% per annum, which is higher than the rebates offered by gold, large stocks, bonds, and other currencies. In their research, the authors analyzed 2,322 Lego unlocked prices from 1987 to 2015 with information about startups and online retail sales.

The study will be published in January Research in International Business and Finance.

“We have become accustomed to thinking that people buy things like jewelry, antiques or art like money,” says author Victoria Dobrynskaya. professor of economics and economics to the HSE and co-author of the study, said in a university case. “However, there are other options, such as integrated toys. Tens of thousands of trades are made in the second LEGO market. Even considering the low price of many groups, this is a large market that is not well known by traditional investors.”

The researchers provide some reasons to explain why people pay so much in Legos. Most importantly one could be a small number of sets made by a small number of people who want to sell their Legos after buying them. In addition, LEGO has been making Legos since the 1960s and has found a large group of older fans who respect the old teams.

Before you start wondering if you have Legos around your house that could be a secret treasure, there are some things you need to know. First, Lego prices are set in the second market, which is very different as well various in return from between -50% to + 600% per annum, usually begin to increase within two to three years after retiring. This means you have to think hard expenses such as sending and storing in your own money.

Again, the prices of small or large groups will grow faster than intermediate sets, the researchers found. Sets that see significant price growth in the secondary market are associated with well-known homes, theaters, or vacations. Therefore, iIt should come as no surprise that some of the more expensive Legos are included Millennium Falcon, Death Star II, and Imperial Star Destroyer. Some of the most important Lego units also include a few sets and are offered at promotional events.

And finally, the second Lego market is not something you can easily jump on if you are not a fan, said Dobrynskaya. There are many Lego sets out there, and it takes a fan of true market analysis and making a bet on a set that could be very important one day.


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