Microsoft’s war chest and dynamo. With money that competes with the GDP of a small country, it has enough money to buy whatever it wants. When it does, it just finds another machine to make money. His latest weapon? Video game company Activision Blizzard, who Microsoft announced yesterday that it is buying $ 68.7 billion – more than the $ 26.2 billion it paid for LinkedIn in 2016, almost 10 times the $ 7.5 billion it paid to the parent Bethesda ZeniMax Media last year. Microsoft now owns it Call of Duty and Hello; by its owner Elder Scrolls and World of Warcraft. They are the owners Candy Crush. It also has its owners Diablo, Overwatch, Spyro, Hearthstone, Gitala Hero, Crash Bandicoot, and Starcraft images. Her chest is full — but not mechanically.
It is an attempt to see the discovery as the latest shot in the console battles, the method to use. Activision Blizzard‘s deep catalog to sell Xboxes. But that can be trivial. If so, the deal shows that Microsoft is more concerned with getting players – earning 400 million players a month as part of a deal – than moving units. “The best promotions on Activision Blizzard will also support our Cloud Gaming plans,” the company said. words announcing the agreement, “allowing more people in many parts of the world to participate in the Xbox team using phones, tablets, laptops, and other gadgets you already have.” This is Microsoft’s move to the post-console world. buying a weapon, is about seducing you to nature.
When discussing online video games such as Stadia, Sony PlayStation Now, and Microsoft Cloud Games, intruders often approach the same translation: X and “Netflix game.” The purpose of each meeting is to be a playground, monthly. In fact, Phil Spencer, who, after receiving his anointing as CEO of Microsoft Gaming, uses the metaphor frequently. “You and I can see Netflix. I don’t know where you watch it, where I watch it, but we can talk about the games we watch,” he said. told WIRED in 2020. “I want the game to change to the same level.”
That being said, largely because of the amount of criticism Spencer seems to have no interest in where people play Microsoft roles. This in itself is a denial of console battles, which have been associated with Nintendo, Microsoft, and Sony’s clear plastic boxes. “Fenced gardens” Spencer said, are “1990s” that want to be explored. Microsoft’s new owner Candy Crush is in line with this vision, giving the company a quick access to the mobile game that goes beyond the Xbox Series X series.
“They’re not out of comfort, but they’re trying to reduce their use of the Xbox,” says Joost van Drunen, a professor of commerce at New York University and author. One Up, a book on global sports business. “This will be one of the things that goes into their nature.”
The goal here is a one-stop-shop activity – the back-up activity of Activision Blizzard is a carrot attraction for users of the site. It can take 12 to 18 months for the contract to close, but if it does, Microsoft “will provide as many Activision Blizzard games as possible within the Xbox Game Pass and PC Game Pass, roles and new games from the Activision Blizzard series,” Spencer said. the company’s announcement of the purchase. van Drunen states: “They see the game as a way to get to the whole universe. “The Game Pass project has benefited greatly from this.”