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KKR-led deal to buy Raleigh bike owners for € 1.56bn

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One of Europe’s largest bicycle manufacturers and owner of the Raleigh brand has agreed to pay € 1.56bn under the auspices of the US financial group KKR as confidence in cycling grows.

The deal sees Accell Group from the Netherlands at € 58 a share, a 26 percent price cap on Friday, leading to a 24% increase in the company’s assets up to € 57.20 by Monday morning.

Other well-known brands are Haibike, Ghost, Koga, Sparta and Batavus.

Accell could be better off under normal ownership to grow in the long run because marketing difficulties are disrupting the business as the epidemic increases the demand for bicycles, Accell and KKR alliance said in a joint statement.

“The Consortium is committed to advancing the development of the Netherlands as the world capital of motorcycles by building the company’s leading e-bike market in Europe and continuing to grow its strong business,” said Daan Knottenbelt, Benelux CEO at KKR.

To sum up all the debts, which amounted to € 79.2m according to the company’s most recent annual report, the deal gives Accell a business value of around € 1.64bn. This honors the company almost 22 times more than the € 74.7m it received on earning interest and taxes in 2020.

The partnership adds to KKR’s range of consumer businesses including the Lyft Ride sharing program with the Indonesian Gojek program, which offers a wide range of services including travel and payment, but is the first major business enterprise to enter the cycling segment.

The acquisition is the latest in a series of bike-making projects after Adidas Groupe Bruxelles Lambert’s main shareholder took 60 per cent share in the top Canyon Bicycles in December, surpassing the longest race at € 800m.

In 2017, Accell withheld interest rates from Dutch counterpart Pon Holdings, noting that its starting costs of 845m euros and subsequent revenues were very low. The group went downhill and reduced its interest in Europe by selling its lost US business to the secret Regent group in 2019.

Under the agreement, Accell Teslin’s major shareholder has contributed most of its share of the 12 percent share in the business and contributed the rest of the Dutch company.

Accell chairman Rob ter Haar said the partnership would help the business grow in a “fast time” and “strengthen its position as one of the leading bicycle markets in the world”.

Accell sales jumped 17 percent to € 1.3bn and sold nearly 900,000 bicycles by 2020, confirming how the business was successful in the epidemic as coronavirus encouraged travelers to avoid public transportation.

Many Accell brands have been looking to grow in the high-value e-bike market, especially for e-cargo bikes is used to deliver goods.

However, the company’s recent success has been hampered by the ongoing global crisis since it was imported to supply parts such as chairs and forks from the risk of several months to one year.

The Consortium said it would help Accell deal with inflationary pressures and rising inflation that are disrupting companies.

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