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Japanese companies faced challenges at the Olympics

In 1964, the world watched the Tokyo Olympics via the world’s first radio station using the tiny horns created by the NEC. In the file of The Tokyo Olympics starting in July, the NEC will also send new technology.

The company’s face recognition machines will be installed in stadiums to identify athletes and co-workers as the government continues its promise of a “safe” game despite the Covid-19 epidemic.

But there will be little promotion by the NEC or other professional Olympic patrons used in summer sports, whether it relates to Toyota-powered self-driving cars or safety robots made by Secom.

As one agent acknowledged, silence is the best way to promote safe travel in any dangerous environment. destroying the type of industry.

A senior official quietly retracted a comment he made to FT a few months ago that he loved the sport and wanted the Olympics to continue, saying that what would have been a comment at any time would not be appropriate in refusing to challenge the Games.

In an effort to highlight the dangers, the NEC was unexpectedly drawn to a scam that revealed how the Olympics promoted the Japanese government and business.

From Friday Takuya Hirai, country digital messenger, has become the subject of Japanese television broadcasts following a drawing drawing obtained by Asahi newspaper. In it he sounds urging his audience to use the “threats” against the NEC seat. One comment at an online conference in April is well-known: “If they worry too much about this Olympics, we will confuse them.”

At the center of the event is a $ 66m agreement – apparently not in line with Olympic support – which was signed between the government and a partnership with the NEC to develop a mobile app to monitor the health of foreign observers and other sports partners. With the idea of ​​banning foreign observers, the government has asked to cancel their contract with the NEC.

Japan digital minister Takuya Hirai has defended the use of his language as a sign of ‘determination’ to reduce costs © Kyodo via Reuters

Hirai admitted that his comments were inappropriate but denied that he had spoken out against the NEC. He also defended the use of his language as an indication of his “determination” to reduce costs. The NEC declined to comment other than to confirm that it had approved the agreement.

The event may just be a service issue, but for the NEC and 46 other Japanese companies that all paid more than $ 3bn to restore the Games, there are some difficult questions to ask if joining the Olympics is worth their money.

This game is a must have which are very well supported sporting events in history, but before being suspended due to the epidemic, some senior executives had secretly expressed their doubts about their income.

While the idea of ​​taking action on what seemed to be a global project seemed risky, the companies agreed to non-compliant agreements on their own, creating opportunities for competitors such as Japan Airlines and ANA Holdings both to support.

The last Tokyo to hold the Games in 1964, funding for other organizations had not yet been established and companies that took part in the Japanese military after showing their rise in defeat were seen as a natural phenomenon. But that same patriotic fervor will no longer be sufficient to justify their efforts this year.

Of course, public opinion can change by the time the Games take place when the immunization program runs, and companies can – by taking advantage – get better advertising results.

But despite their success, other mining sites are expected to support Olympic international organizations such as Toyota and Panasonic. The 2022 Beijing Olympic Games in Beijing are just around the corner for companies to do living under pressure taking the anti-Chinese concept of violation of Xinjiang.

For a long time, Japanese companies had only considered the sport as something they would need to support, but a major overhaul would be needed because Olympic support begins with politics and conflict.

kana.inagaki@ft.com


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