The image is immersed in its visual enhancements if consumers want them or not. As soon as he announced the latest generation of its Spectacles lineup, news broke that Snap had agreed to acquire WaveOptics, which allows AR exhibitors to stop its frames, more than $ 500 million, almost Friday.
In a statement sent by Gizmodo, Snap confirmed that the deal is worth more than $ 500 million in cash and goods, about half of which was paid in advance. The balance will be donated by cash or stock over the next two years.
WaveOptics in particular creates waveguides, a transparent form within AR glasses that makes visual images real-world, as well as projects for optical illumination. Images of the fourth generation of Snap using WaveOptics lenses but are not for sale to the public here. Instead, Snap extends them to a number of AR manufacturers in the first place as they develop advanced technology.
The deal is not unique, meaning that WaveOptics will continue to provide other companies with its waveguides as they work on Snap production machines, Snap spokesman told Verge. However, I am sure to give a valuable leg back but AR AR market. Competitors like Google and Facebook say they are developing their wave technology to create their own AR frames. Apple created a wave maker Akonia, PA in 2018 because of its lengthy rumors Apple Glasses, which will be announced soon next year.
Evan Spiegel’s general manager told CNBC On Friday the company has been working with WaveOptics for “many years” to create waveguides on its smart glass lines.
“This is both creative and complex,” he said. “This represents money that can be spent for a long time in the future for the Spectacles.”
Snap has been a recent purchase, with WaveOptics being the fourth and easiest to find one of the biggest acquisitions so far this year. In March, it bought Enough Notes, a clothing design company, of $ 124 million as part of a major push in business. The shooting intensified StreetCred in January and Pixel8Earth in April on their design tools to create site-related tasks.
If they are willing to put $ 500 million ahead of Spectacles, Snap should have confidence that this new breed will win. Because the Lord knows that it was not so with the previous three. Snap’s first-generation shows are said to cost the company $ 40 million on unsold, and “Hundreds of Thousands” pairs left to collect dust in storage. Future models performed a bit better but failed to sing more, probably because they come with a higher resolution. price and tag.
Maybe the fourth time is a charm? The crisis seems to hope so.