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How to Design an Email … It’s a Science!


No one likes it email. By a broken a piece of the modern world that we must not give up even yourself listening to Slack’s music and Teams. But two researchers have found a simple way to reduce the fear of inboxes: return an email to its owner unchanged roots.

Most of us believe that we should respond to an email immediately, and half of us respond within an hour. And that means most of us respond to messages during breaks or when we are in the middle of a real job. That’s the problem, since we all receive more emails, spending more money than a a quarter of our work time on such messages.

After running several a eight different courses, Laura M. Giurge, from London Business School, and Vanessa Bohns, from Cornell University, may have an answer: stop emailing if. Laziness.

Email is a valuable tool because it is flexible, allows for great interaction even with people who are not your company, and is similar, meaning that the recipient and sender must not be online or working at the same time. “We’ve turned the good into the bad,” says Giurge. “It’s something that should be used as a means of communication, and in some ways we started using it as a ‘constant’ communication method.”

Instant messaging tools, such as Slack, may need to be approved immediately, even if it is a GIF or emoji – because it is used as a one-time solution. But it’s time to reconsider email like old mail: When you receive your broadband bill from your ISP, you do not write a letter confirming receipt and indicating that you want to pay; you only pay when you have a minute.

This works if we all agree, of course, and employers have trained their employees to memorize new information when it arrives in their inbox. “Email should simplify our lives,” says Bohns, “allowing us to be able to work anywhere, anytime. “Instead, we end up working anywhere, all the time … because of the pressure we feel to respond quickly when we hear this in our email.”

Anyone with an email account is a sender and recipient, so understanding the opinions of others should be easy, but we often forget. “During delivery, we just look at how we feel about ourselves so we fail to remember how it feels from the recipient,” says Bohns.

The sender may not want to respond immediately – especially if it means that he has work to do – but once the message arrives in your inbox, it will be on your to-do list. “As a recipient, you are deeply influenced by the expectations of others, which they may think you will never return to them — that you are not committed or careless or receptive — so. we are really concerned about the response, ”says Giurge.


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