The multibillion-dollar production industry, beauty pageants, podcasts makers, sports promoters, newsletters and other social media professionals who create “creative assets,” began as early as 2021. content creator than ever before.
This year, companies that initially showed no interest in dating with “promoters” or forming relationships with manufacturers began to make money for the production of financial instruments. As well as established, friendly manufacturing companies increased their investment with new investments and equipment.
Twitter, which previously had a single revenue-generating segment – a tool used by publishers – decided to redesign it. his entire platform around the creators. Created Super Follows, a Patreon-esque registration service for promoters. It set up a Ticket Holding Center, so that people could make money from its growing voices. It launched an in-app navigation, and started building a newsletter.
Snapchat, which once challenged the founders’ views, simply announced that it had added more $ 250 million to creators through Light The feature, which was launched in late 2020. Some of the best known in the program are getting their own version. demonstrations in Snapchat Discover.
Facebook was also impressed by the promoters and creators of the long-awaited request for more opportunities on the platform. Mark Zuckerberg repeatedly mentioned that the manufacturers are one of the companies very important and announced a plan to add $ 1 billion in weapons to them by the end of 2022. Since then, Facebook and Instagram have launched an alarming number of creator-related updates and revenue streams.
Platforms that were previously not affiliated with promoters also began to throw money at manufacturers and revenue streams. Pinterest launched $ 500,000 the creator’s bag and he bound his first money-making tools. LinkedIn – yes, LinkedInyo – announced $ 25 million money. Clubhouse added to give. Tumblr, meanwhile, launched a subscription service to his bloggers.
Even YouTube, the most established platform for monetization, has been known to “grow producers’ wealth” to the top. 2021 ahead. It set up a $ 100 million fund for shorts only, its form of TikTok. TikTok alone, which launched the $ 200 million fund in 2020, was resumed new monetization Forms.
With all the money coming in, it’s no surprise that the number of individual creators has grown again. One report from Stripe Payment Company, which helps pay for multiple platforms, found that the number of developers and 48 percent in 2021, compared to 2020. And this is the “part” of the universe, according to the company.
“If the recent economic growth of the developers continues, these 50 platforms could support more than 15.5 million manufacturers in five years,” the company wrote.
Growth was not limited to the major platforms, either. Innovators who support manufacturers and their needs have also risen, with more than $ 3.7 billion going towards “startups looking for manufacturers,” according to reports mu The Information.
One of the things that made this happen was the plague. While manufacturers were making money long before the epidemic, these companies were ready to take on the many changes that came their way.
“I think the epidemic has disrupted the producers’ economy because of the need and choice,” Li Jin, founder of Atelier Ventures, a commercial real estate company, said in an interview earlier this year.
“The implication is that many people have been left with no choice but to work with money who do not use the internet and have to turn to online platforms to continue their creative work. that a lot of people took the time and started making things. ”
At the same time, the epidemic seems to have changed the way many people think about work. While this year was full of hand-wringing unemployment and whether people want it or not return working, it is not difficult to understand why some, especially young people, may choose a different path. Zuckerberg described the transition as “people who are able to make ends meet by showing their skills and abilities, instead of the things they have to do.” The creators, he said, should be “paid” for their work.
But as Jin and others have said, the big platforms are not just embracing emergency makers because they care to help them set up independent businesses. Economics is ultimately burdened with benefits too.
Manufacturers have a responsibility to play a major role in the platforms they choose. If the big stars of the program left, it could take a lot of people. Money from manufacturers can also help Facebook one day make more money than advertising. Zuckerberg has promised not to cut his earnings until 2023, but even a small amount of work can eventually add up to a great deal. Similarly, Twitter says it plans to take 20 percent of Super Follow subscribers from the makers who make the most money, even if they stay. one time before making a lot of money for everyone.
Developers are also required to attract new users and maintain existing platforms for enjoyment. For Facebook, it can help the company avoid, or minimize “existing risk” shortage of young users. Snapchat has released Spotlight as an essential resource of growth. Even LinkedIn has said he said manufacturers can help their users “succeed in what they do.”
In the end, it is the platforms that can benefit the most from manufacturers, according to Jin. “Nothing is done by imagination,” he said. “It’s about promoting the company and their profits.”
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