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Established in 2008, DuckDuckGo is well known by search engines. Which means it’s always referred to as Google. He never finished the comparison. In 2011, Weinberg, a former employee of the company, posted a sign in San Francisco that read, “Google is following you. We do not.The brand – Google, but not private – has been with the company for years.
“The only way to compete with Google is not to try to compete on search results,” said Brad Burnham, a colleague at Union Square Ventures, who gave DuckDuckGo its first and only share. money in 2011. When upstart was established, Google already controlled 90% of the market and spent billions of dollars, and collected data for billions of users, to make its business better. DuckDuckGo, however, “offered something that Google could not offer,” Burnham says: “It offered to not follow you. And the entire Google business, obviously, was designed to do this, so Google wouldn’t answer, ‘Well, we don’t follow you either. ‘ ”
Neither DuckDuckGo nor anyone else came close to stopping Google from directing search. Today, Google’s market share is still moving around 90 percent. But the pie is so big – the advertisers to destroy $ 60 billion by researching ads in the US alone last year, according to eMarketer – that there is less money even a small fraction. DuckDuckGo cried beneficial since 2014.
Like Google Search, DuckDuckGo makes money by selling the top ads on social media. The difference is that even the ads you see when you search on Google are often appealing to you because of your old search, plus what Google knows about your behavior, DuckDuckGo and “advanced” – that is, they are always on the lookout. That’s because DuckDuckGo doesn’t know anything about you. It does not provide you with any information or tracking of your search history to modify your search results.
The quiet mode only protects you, however, when you’re on DuckDuckGo. “You don’t know your name by searching, but once you click, then you go to other websites you don’t know,” Weinberg said. “How can we protect you there?”
The first DuckDuckGo solution to this question was released in 2018, with the introduction of an add-on program for non-computer browsers and mobile browsers that prohibits third-party users from anywhere on the internet. It was a good time: 2018 was a good year for people to know the secret. Facebook is Cambridge Analytica shame on the spring. The program of GDPR started in Europe, giving me relief from the fact that the US has little control over data collection. That summer, the Associated Press revealed many Google services were storing your site data even when you came out clearly. Collecting and confidentiality was central to international negotiations. Since then, meeting questions, opposition cases, Netflix notes, and a conflict between Apple and Facebook kept there.
“One of the great things about DuckDuckGo is that the best advertising we’ve had with gaffes that Google and Facebook have done over the years,” Burnham said. “Cambridge Analytica, for example, was the CEO of DuckDuckGo. There is a growing awareness of how this business works and what it means – not only by keeping confidentiality with organizations based on our findings, but also by making the market a success.”
Informing is one thing, doing another. DuckDuckGo had the opportunity to earn extra money because it has a history of making things that work. In 2019, for example, that he added an add-on and browser-based interface that directs users to encrypt web pages if possible, to protect potential hackers or ISPs from, that is, looking at your shoulder when typing a password on a web page. While some subscription tools work to list thousands of pages that need to be redesigned, DuckDuckGo went online to have a list of more than 12 million place. Electronic Frontier Foundation soon he announced to include the DuckDuckGo Database on its HTTPS Anywhere extension. Likewise, Apple uses DuckDuckGo’s Tracker Rada dataset – a modified, publicly available list of followers using an open code – to avoid Safari compliance.
Weinberg is very proud of the tracker avoidance of DuckDuckGo. Monitoring is also built into what is posted online so many pages stop working when you close all cookies. Get Google Analytics, which is available on most pages. “Once you run Google Analytics, you’ll run out of pages,” says Weinberg. As a result, browsers with more security features, such as Safari and Firefox, allow trackers to load, and then try to restrict what they can collect.
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