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CVC approves € 4.5bn deal to buy Unilever tea business

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CVC Capital Partners has agreed to buy a share of Unilever tea for € 4.5bn after defeating rival Advent and Carlyle rivals in a business with PG Tips, Lipton and Brooke Bond.

The European buyout group reached an agreement with the real estate company on Thursday following a sell-off plan this week, according to two people who are well aware of the problem.

The partnership completes a two-year project of monitoring and evaluating the sector, which is the world’s largest tea-producing community. It has been a major factor in Unilever’s growth over the past decade as consumers in developed countries switch to coffee, herbal tea and other alternatives such as kombucha.

Unilever and CVC did not immediately respond to a request for comment.

The handicraft business, now called Ekaterra, is worth € 2bn a year, but Unilever has decided to retain its tea shares that produce € 1bn in other products, including businesses in India and Indonesia, where consumption is rising.

Unilever also maintains an association of iced tea with PepsiCo, but high-quality and herbal teas such as Pukka, T2 and Tazo have merged with Ekaterra, which will also have three major teas. fields in East Africa.

The farms enable the company to participate directly in low-wage companies and violate human rights, although Unilever says it has a number of ways to address “racial problems” in the production of tea. It is also in the process of developing a tea crop on its 8,900-acre farm in Kericho, Kenya.

Advent and Carlyle had reached the final stage of the ordering unit, though Carlyle had stopped taking action in recent days. Concerns about the state of tea plantations and the recent sale of the sector also affected the sale, a number of stakeholders said.

Officials at the CVC believe that improving the environment, culture and leadership of the sector will enable them to sell more profitably, said one expert.

The sale has been a crucial test for Unilever, whose share price is down – it has lost more than 13 percent of its value this year – and is facing pressure from investors to figure out how senior Alan Jope, who took office in 2019. will reduce economic growth.

Researchers have suggested that the company, one of the largest in the FTSE 100, could attract the attention of investors who want a split that could split household items and take care of people like Dove soap in foods like Hellmann mayonnaise.

Bloomberg has previously claimed that CVC came out on top in the division.

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