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Chinese authorities have increasingly harassed celebrities and their favorite groups because online groups create “chaos” and promote “extreme fun”.
The Cyberspace Administration of China on Tuesday unveiled new laws governing celebrities, their advertising and fanatic groups, as part of President Xi Jinping’s bid to change the country’s culture.
The CAC criticized “the size of [internet] traffic “and” strange beauty “on the decline of” high moral standards “in the Chinese society.
These laws could block the pages of tens of millions of followers who have been popping up online and in violation of Beijing’s campaign to re-create a culture of youth by promoting equality and “common development”.
Image groups now have to be overseen by well-known experts. The number of times that celebrities and activities or things associated with them can be seen on the pages will also be limited.
Where new rules have been made overcoming the problems that come with “fandom” and attacks millions of dedicated followers of prominent Asian celebrities who gather in cyber-loving militias.
Experts believe that Chinese authorities are concerned about the potential for organizational and social mobility.
Internet platforms are also banned from promoting celebrities in illegal and inappropriate activities, banning the repatriation of celebrities after public harassment.
Beijing’s campaign to improve the quality of traditional enterprises in the country has grown since Xi’s “common development” was announced in August. It has already targeted well-known stars, such as former Prada ambassador Zheng Shuang, and has forced South Korean entertainment companies to take action. from China, in the past their larger market.
Implementing this would be difficult, even in China, according to experts. Local entertainment companies know how to manage the thorns of fast-changing rules and reviews.
However, the CAC has instructed officials to “check the real time” on popular accounts.
The supervisor also advised local branches to compile a list of celebrities who promote immorality, repeating Beijing’s words to reduce what he sees as a reflection of men of common culture.
The CAC rules are in line with the efforts of Chinese filmmakers to improve the quality of video content.
In early November the China Film Administration issued new guidelines to promote local filmmaking, expand its audience, and look at topics such as China’s national history, socialism and China’s history of change and time. open. .
Such nationalistic stories have become quite popular among the local people. War on Lake Changjin, which describes China’s experiences in the Korean War, has broken Chinese box office records this year.
Additional reports of Hudson Lockett in Hong Kong and Maiqi Ding in Beijing
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