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Available in consultation with BT Sport to avoid selling on DAZN

A group of journalists at US Discovery discuss a deal with BT Sport, which could lead to a £ 600m British television commercial for the DAZN sports broadcaster.

Discovery, a subsidiary of Eurosport, has pledged to forge a partnership with UK telecoms BT, in a new initiative that could lead to a more active role in broadcasting the British game, according to a number of people familiar with the ongoing negotiations.

BT Sport has the right to watch English Premier League and European Champions League football matches in the UK, while Discovery has a long-term commitment to the Olympic Games across Europe.

BT officials are beginning to focus more on the deal with the Discovery in the last two months, after negotiations. the real selling of his game moves at DAZN, owned by billionaire Sir Leonard Blavatnik, is commercially based.

BT Sport’s service is linked to Broadband subscribers, which has led DAZN to seek financial security if it buys sports betting, people familiar with the negotiations said. BT, meanwhile, wants to ensure that its subscribers continue to access DAZN services.

Conflicts over these issues have led to an alliance. One person who briefly commented on the negotiations said BT had planned to either make a sale decision at DAZN or join a Discovery by the end of the year.

The Sunday Telegraph first reported on cooperation. BT, Discovery and DAZN declined to comment.

Finding also requires a billions of dollars acquiring WarnerMedia, a company that now owns AT&T. The move, led by Discovery CEO David Zaslav, could make it the second largest company in the world behind Disney.

For DAZN, the failure to acquire BT Sport could be a challenge in the hope of a nonprofit company becoming a major competitor for existing media giants as they seek an IPO in the coming months.

The new DAZN chair, Kevin Mayer, is a Discovery consultant. A person close to the company said the parties had negotiated to ensure that there were no disagreements over Mayer’s various activities.

BT became a fierce competitor to Sky in the UK broadcasting the game, having made more than £ 2bn to take the fight to a media company owned by Disney.

His strategy was to build a reliable gaming business along with his TV career, as well as to secure its founding base in Sky, which was offering a free band to game subscribers.

It sought to alleviate the financial woes of his career in recent years and under Marc Allera, chief executive of BT’s unit buyers, has transformed units that lost £ 400m a year as a baby into a broken and dying business. 2m subscribers.


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