Seeing a Designer Messenger is a confusing thing. Works on Zoom call with up to 100 people, all of whom are bots. Viewers can see these bots — which are wonderfully made of hand-painted images and slang words that say “wipe” and “click” over and over again – detailed across the news of climate change and click on any ad on each page.
The project, produced by two New York-based artists, started earlier this month. In the first week and a half on the internet, its bots visited 2 million seasonal records – you can see they were written Pano-And they clicked 6 million ads.
If all of this seems strange, artistic, it is possible. I also challenge the way astronomy is made by the media.
Most online shopping sites are paid for by advertisers. Stories that promote more ads can also be found in Google search, attracting more visitors to the site. When other stories reflect ideas and do more, media organizations are able to publish similar articles. Obviously, this means that promotional methods and algorithms can play a key role in determining what people see instead of other things such as, um, the importance of this issue.
“With this project, we wanted to see how the media environment affects our environment, how the story affects our environment,” said Sam Lavigne, an artist and assistant professor in the Department of Design at the University of Texas.
G / O Media can be sent
Of course, controversial issues always contribute to climate problems, as Lavigne quickly realized. Destroyers know that improving the way people talk and thinking about climate problems is important, for that reason they are to destroy metal on all kinds of false meetings, in addition to the newspaper article.
“The issue of climate change has been under the control of the oil industry and hospitality groups,” Lavigne said.
Algorthim distorted how stories, or, in particular, lies – reach people. YouTube’s views on approving videos, for example, have encouraged the audience to watch movies full of weather-resistant. YouTube also sold out against the videos, gaining a false reputation and encouraging viewers to eat more.
As the old wildfire spread in Australia a year and a half ago, the story began that they were was started by a house burner, not because of a weather problem. Falsehoods, a team of researchers found, spread and used trolling bots online. Careful videos then turned on and magnified their claims, and make answers where everyone just lies instead of just talking about how to solve climate problems. (Same played in the US last year.) However, as Tega Brain, co-founders of the project, realized, this is not the only way. that algorithms have it a lover the culture of journalism.
“All the issues, so all the public opinion is being made [by] algorithms, “Brain, an assistant professor of digital science at New York University who specializes in natural sciences.” their to the people.
Synthetic Messenger, then, is looking to play the machine by showing interest in food history. While it may play a small role in enhancing climate change, there are some drawbacks. First of all, since its flexibility is so simple and based on weather-related search terms, it also blesses seasonal advertising. Its creators have tried to approach this by writing a series of critical websites like these of Rupert Murdoch, but it is not a perfect system.
If the project was designed as a tool for political establishment, it could be a major building block. But Brain and Lavigne are clearly aware that their work will not change the media or address the problem of climate change.
“We don’t want it to be read like this, ‘here’s a new way to encourage climate change activists,'” Brain said. “Obviously, with this function we are doing what is called ‘click-through fraud,’ and if we did it for a long time and at a reasonable rate, it would not work, because obviously the advertising networks are doing everything they can to protect the environment.”
Instead, the goal is to send attention to promotions that confirm what weather news is being told and promoted by advertisers and search algorithms.
“It’s not like we’re giving this as a solution to the problem we have. The approach is good weather tips, practical tips,” Brain said. “But we want to start a dialogue and reveal how journalists work today.”
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