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Matsuyama’s golf success is also in Japan

Last Monday, rumors circulated among banks in Tokyo that $ 20bn CVC was hidden consumer ideas for Toshiba had been quietly cooked on the golf course.

If it were true – and, while understandable, there is no evidence – it would have been the second most popular game in Japan this week. None, of course, would have been more successful than Hideki Matsuyama in being the first Japanese player to win The Masters.

Several times it appeared in the middle of the great unspeakable excitement with the success of the 29-year-old and the excitement which, in the end, the best in Japan became the best in the world. There was frustration for the interviewees as they tried to receive interesting news from one of the fastest athletes in the world. That was it more submitted documents Matsuyama’s father returns the cup to the 18th hole and kneels down following the study.

But the most notable was the cries of Japanese golfers. The old advertisers were so overwhelmed with excitement that they confused the words sumimasen, or sorry, when the final version of the game was played.

The tears, with all their will, sincerity and relaxation, felt like they were in a golf course in Japan – a way that this country has exchanged money, intelligence, time and endurance for what is saved in wars or marriages. The strangest thing was that even though Matsuyama’s victory was his, it was something more relevant and appropriate in Japan.

Consider how the world’s third-largest economy has cut short and devoted itself to this work. After a slow start in the early 20th century, Japan’s golf course has been on the rise since the 1970’s, with its peak of participation and spending since the eruption of 1991. The government restricted the number of Japanese glass carriers that year. (most will not be playing in a roundabout) about 18m.

Participation has declined since then, but private investment costs I still see great potential a large group of retired glass bearers. A recent report indicated that this was the case played at least once in 2019 it is still about 6m, or 5.5% of the adult population.

Significantly, in the event of an economic downturn in recreational activities, golf is settled about ten years, and players and marketing tools is on the rise in 2019 and there are 170,000 new players participating in the game by 2020, despite the epidemic. Although another 200 studies have been closed In the last decade, Japan still has 3,100 positions in 2,227, ranking second only to the US.

What these statistics don’t work with is Japan’s impressive golfing power. There are 3,000 education centers in the country located near three mountains and the rest are mostly cultivated or located in the city. Construction work was only part of the problem.

Byzantine world law requires that operators be able to run dark labyrinths and force them to attract people who own small farms and are often willing to rent land to conduct the course. Surprising is their flawless care, in terms of how the environment, which fights, seems to be doing all it can in Japan to destroy the clean path.

For those who love the game, there is a desire to have fun that is cheaper and where education is farther away from where most people live, which requires early-morning vacations.

Finally, there are many other demands that many Japanese people – players and their families – show for being a good thief when they feel they are a deliberate actor to hide their retirement. For those who have to offer a weekend to clients and bosses, it’s a challenge. To those who engage in this, golf can be like an electronic game.

The happy tears of those who spoke were undoubtedly shared by many other Japanese people who are waiting for Matsuyama to wake up and knock in the final, winning the race. After paying the best price, it was a good time for Japan to receive from the golf course they had.

lei.lewis@ft.com




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