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You can’t imagine where I work from now on!

Of the many things I have failed to do in my career, there is one that I regret. I have never been in a business before. Also I have never been far away, or anything that can be described remotely as a “coming place”.

People who have been through such things before Covid put an end to them, always said I should be grateful that I was saved.

“It’s dangerous,” one told me. “You get caught up in the day-to-day routine of working with people you can count on for fun.” Some have argued that homelessness is a waste of time and, if exercise can happen, is destructive.

I didn’t believe this for a second, not when I realized where friends spend their long days. Beautiful country houses. Luxury hotels. A beachfront resort. Sorry, but getting paid to drink daiquiris after a very early morning at kayaking doesn’t sound like a bad day at work for me.

As a result of the epidemic that has changed the course of working upside down, I was curious to hear about one company that has decided to set up its best offices in town and see if it can find a better working environment every day, every day.

Golin PR Company started in the 1950’s founder, Al Golin, named after a hamburger businessman named Ray Kroc, a McDonald’s director.

McDonald’s is still a customer in Golin, with more than 1,000 employees worldwide, mostly in the US and mostly still working from home because of Covid, probably until September.

Like many other businesses, co-workers are keen to work on hybridization, or a few days at home and in the office. Unlike others, it has been able to offer offices at two of its California offices, one in San Francisco with a population of about 35 and the largest in Los Angeles with about 100. Gary Rudnick, calls them “places of encouragement” that promote solidarity and power that they think the good days are over.

“The place that comes in every day is a special day,” Rudnick told me from his home in Chicago last week. “Everyone is confused. Everyone has a promotional juice. ”

He still hasn’t chosen anything, but Rudnick has a lot of expertise on what to try, from museums and theaters to restaurants and museums. “We want them to be unique,” he said, adding that the team could finish in five or six rounds – and is not encouraged by cutting down trees. “I’m very happy to spend the money we already spend on it.”

This may be the case, but the attraction of expensive offices to the upper extremities of rural areas becomes more apparent.

Standard Chartered’s largest bank is preparing to give most of it 85,000 employees worldwide the opportunity to work in a registered office office near their home, or at home, as part of a communication system that connects the main office with satellites anywhere.

Japan Nippon Telegraph and Telephone are signed a partnership with the IWG office distribution team that provides it larger staff to select more than 3,000 locations.

Since I had a brief glimpse of my co-worker’s life last month, when the ugly WiFi house drove me into the hands of the Regus office, I made sure the staff survived. WiFi was good. The coffee was good and the texture was deliciously different.

Yet it was nothing compared to the great vision floated by Marc Benioff, founder of the Salesforce cloud computing group. His ideas on new ways to work after the plague have guided him to compare about purchasing certain types of livestock that can be used to train workers and to promote corporate culture.

Either way, it is clear that a new experimental test is imminent. Like many other epidemics, it is impossible to know how it will end.

But as Golin’s Rudnick pointed out in their office case: “If it doesn’t work out, I’ll go do it again. There are millions of loans out there.”

pilita.clark@ft.com

Twitter: @alirezatalischioriginal




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