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Yelp’s iOS home feed makes it easy to find local restaurants

Yelp seems to have been online forever, but it still helps millions of people know where to eat. Now for the first time, the company is introducing a stand-alone restaurant with pictures of dishes and more, designed to help people find local restaurants.

The food should be first and foremost with “well-known foods and other well-received photos from consumers, including food photos or paintings inside and outside restaurants,” Yelp said. Like Google and other types of news feeds, what is shown depends on your approach to the business, the flexibility and popularity of the dish.

When you click on a restaurant menu, you will be advised to view more photos and comments of the brother. Yelp uses machine learning to select the plates based on the comments, and then combine them with the photos and comments of the brother. Clicking on some photos, such as in or out of a restaurant, will take you to a business page and show you photos and more.

Another thing, Yelp Connect, is paid for by the restaurant owners. It allows businesses to share updates with new and existing customers directly at home-grown food, helping their content stand out (and Yelp earns a lot of advertising revenue, no doubt). Yelp said initial testing shows it could lead consumers to buy restaurants by up to 30 percent.

The update is currently available on iOS in 150 cities in 25 US states, Yelp said. There are no comments here on the release of Android, but the company said “stay tuned for more updates.”

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