With the new Covid-19 ban biting this month, it is a good bet for millions of Westerners to spend time on vacation and promotional activities. It’s a good prediction for many to watch Netflix’s hit hit Squid game, dystopian fictional myths originated in South Korea.
So far, small, you might think. But the content of this review is a sign of a shift in globalization that is exciting – as well as what investors should be aware of in preparation for 2022.
Over the past few decades, the term “globalization” has become increasingly common in the West, especially in the minds of global business professionals. The globalization of the media meant that Hollywood was exporting its famous films; and when US TV platform Netflix came to life 24 years ago, it served American destination, especially American consumers.
Koma Squid game is a Korean product, sponsored by Netflix, that has been the most popular exhibition in 90 countries worldwide this year. Appropriately, choices show that one in four Americans have seen it, while Spanish, Brazilian and French contributions made to audiences around the world have now lost their Netflix page. The global connection to the media, in other words, is no longer about Hollywood; digitization has made it an issue of many kinds.
And this is just one example of what is happening in some lands. Think of fast fashion, where a Chinese company Shein now owns a quarter of the US market, or on social media, where Another Chinese company, TikTok, has 1bn customers worldwide. Then think of fintech, where Singapore is now a hub for Bank for International Settlements opened his own fintech workshop there instead of directly in Silicon Valley. Or consider the development agenda and how Beijing’s Belt and Road Initiative is developing non-western bridges in Asia and Africa.
This concept of high polarity may seem plausible, since it has been around for a while. But it is important to emphasize now because of the challenges that exist in terms of globalization.
In the last few years, Western experts have been complaining that we are heading into the “deglobalization” phase. And no wonder. Although global economic growth has risen sharply in the 21st century, it has declined since the 2008 financial crisis, such as a study of interdependence of countries issued annually and DHL, a shipping management team, is showing up.
Trade wars and rising nationalism have also disrupted global trade, while digital freedom violations in countries such as China threaten to disrupt the Internet – and the closure of epidemics has also disrupted global chains.
However, it is possible that when historians look back on 2022, they will see, not a division of nations, but a resurgence of renewal, or a kind of globalization driven by new, non-western and non-traditional forces.
“Global integration has a long history – it was a dollar made by the Washington Consensus,” said Joshua Cooper Ramo, chief executive of Sornay, a technology and growth company. “But globalization is taking a toll on more open and faster – there is a new way to change the world. Many in Washington are not seeing this yet. [but] it is a war of attrition. ”
This can sound like a threat, especially to those watching Washington. But it could also offer new impetus to international cooperation. Consider, too, the DHL Globalization report, which compiles and integrates metrics on human resource management, finance, marketing and information.
The a recent study, released late last month, shows that in 2020 the global population movement, big money and trade collapsed as the world adopted the Covid-19 scare. The only global solution that remained solid was intelligence, due to the explosion of internet use.
But the irony is that trade trends around the world are growing rapidly, albeit at a slower pace. The economic downturn also jumped sharply, amidst the amount of money flowing in and consolidating with the purchase of borders, not only between western and non-western countries.
The FT has revised the trade secrets, which should be read daily on the changes in international trade and interdependence.
Sign in here understanding which countries, companies and technologies are creating new economies around the world.
And even the growth of awareness flows down the recurrence of the epidemic before (possibly because of internet nationalism), and the movement of people remains low, DHL estimates that the list of international cooperation units was around 124 by the end of 2020, compared to the start of 100 in 2000.
Yes, this has come down from the 127 epidemic risk in 2019. But it is higher than 119 recorded in 2007 – in other words, before the economic crisis and at the peak of Western expansion. early 21st century.
In addition, DHL plans to increase its index to about 130 by 2022, setting up a new interest rate. As a result, although the epidemic was a major global test, it seems that the combination has increased, not decreased, than in the past.
Is this the result of a “global reform”? Most do not agree with that idea. But if you show what is on TV this Christmas, consider what is happening. Yes, the world can now be seen as dystopian, xenophobic and frustrating; but it is also being developed by digital technology in exciting ways, in economics and business – as well as in our TV shows.