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In the recent fall, the Federal Trade Commission has 48 more state attorneys criticized Facebook, giving them the opportunity to become illegal rulers on social networking sites “for a long time to compete.” Recently, the U.S. Department of Justice has 11 state attorneys criticized Google, to charge and retain exclusive jurisdiction in the hunting and hunting markets. Apple right now imprisoned by Epic Games, which is challenging Apple to upgrade its App Store for controversial reasons.
Last summer, the US House Judiciary Committee conducted a 19-month investigation into allegations against experts. As a result 450 page report described the companies as “the only nations we saw for the first time in the era of insane and rail fuel” and called on the government to take action.
It’s easy, obviously, to get rid of everything that comes from Washington or Brussels as a politician, but in this case it would be a mistake. President Joe Biden named some of the most vocal critics and vocalists including Columbia University professor Tim Wu, author of the book. The Curse of Glory, and Lina Khan, who served as a special adviser to the Judiciary Committee on her research – key roles in her administration. Europe is imposing stricter laws to limit the power of Big Tech. And counterproductive and dishonest practices, especially in the case of the creative industry, have been the subject of much controversy: the problem of bilingualism in Congress.
Most importantly, we are in the midst of a major change in the academic agenda — which has made it easier to follow Big Tech. In many ways, we seem to be returning to the conflicting ideas that have not established U.S. principles for large corporations for many decades of the twentieth century, a vision that strongly doubts its size and willingness to be cruel in keeping companies from using power alone.
The most important laws in the United States were written in the late 1900’s. Sherman Antitrust Act of 1890 and The Clayton Act of 1914 stay on the books today. It is written in a large, well-known (and unintelligible) language, directing only those who do what they call “bans on business.” And it was driven by a strong desire to overcome the big beliefs that, through mergers and acquisitions, began to dominate the American economy.
The most important example was Fixed Oil, which built the empire that gave it full control over the oil business in the US. But the antitrust law was not just used to prevent mergers. They are also used to stop a number of seemingly competitive practices, including some that now seem normal, such as a strong discount or a compulsion to buy one item from another.
In fact, the four companies have different businesses that bring up a variety of non-fiction questions and will come back to different answers.
All of this changed with Reagan executives in the 1980s. Instead of worrying about the big company getting involved with its competitors or suppliers, regulators and courts began to focus more on so-called “consumer support.” Combinations, or corporate events, can be shown to bring higher prices, then it was logical to intervene. If not, antitrust regulators often take the initiative. This is why Facebook purchases for Instagram and WhatsApp, Zappos purchases on Amazon, and Google purchases for DoubleClick, YouTube, Waze, and ITA all went through approaches without any hassle.
Not anymore. Over the past four to five years, experts, politicians, and human rights activists have begun to express new ideas about anti-government policies, saying that we should move away from small-scale consumer-oriented attitudes — often meaning price checks — to consider the risks. a number of possible consequences of the use of corporate power: loss of vendors, co-workers, competitors, customer selection, and even all politics. He did this, unsurprisingly, with the Big Four deep in thought.
But what will a fresh start in the power of Big Tech look like? Short answer: It depends on the company you are following.
Goals
While the antitrust promotes the claims of Apple, Amazon, Google, and Facebook together, creating an unforgettable image of the four “gatekeepers” who look after the digital economy, in fact the four companies have a variety of businesses that raise a wide range of unresolved questions. . adorn yourself with a variety of different answers.
Start, Apple. It is the most valuable company in the world, with a record of over $ 2 trillion. It is the most profitable company in the world. And yet, when it comes to negotiations of infidelity with Big Tech, Apple often looks like the next one. In Wu’s book, Apple did not appear, and in Senator Amy Klobuchar’s new book, To protect, which calls for reform and the establishment of anti-apartheid policies, Apple’s negotiations appear to be more cursed than what they are learning.
This is likely to be the case because Apple has become a behemoth in its own right – as it has acquired many products, its recent growth is largely due to the fact that it has developed three of the most profitable technologies in history, and that it continues to attract customers. Even in this new world, there is no restriction as to the quality of proverbs.
In fact, Apple has controversial issues, which require all iPhone and iPad developers to sell their products through the App Store, Apple paying 30%. As a result Apple may allow developers to sell directly to consumers, or allow the store to sell itself. However, it can still get a license from any app that wants to be on the iPhone. And many users, perhaps, will continue to use the App Store no matter what, as long as it’s customary and easy.
For that reason, in Apple’s case, Apple doesn’t seem to have much of a problem with overcrowding.
The situation in the Amazon is very serious. You, too, have the truth of the natural growth that goes with it; Although it has made only one segment of its revenue, it has grown on its own, due to its desire to sell more, its greater investment in construction, and its willingness to spend more money to win and retain customers. Its biggest anti-infidelity problem stems, surprisingly, from something that has made itself self-sufficient: the Amazon Market.
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