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Virgil Abloh, a senior LVMH producer, has died of cancer at the age of 41

Virgil Abloh, an American manufacturer known for its high-end streetwear and rising star LVMH, has died of cancer at the age of 41, the company said on Sunday.

Abloh, who has been producing Louis Vuitton-style men’s clothing since 2018, combining a mix of sportswear and acclaimed styles, was elevated in July to become a major player in the world’s largest economy.

The DJ and designer of Off-White costumes, the first American generation born to Ghanaian parents, was one of the few blacks to work in high-profile companies and within LVMH.

“Virgil was not only a very intelligent, visionary creator, but also a beautiful and intelligent man,” Bernard Arnault, LVMH chief executive and co-director, said in a statement.

In letters on Abloh’s Instagram account, his family said he was battling advanced cancer, heart angiosarcoma, and decided not to go unnoticed in 2019. He left behind a wife and two children.

Her death brought honor to the world of fashion, with rivals such as Kering’s Gucci praising her vision, and from outside the region, French footballer Kylian Mbappé was one of her admirers.

Abloh became famous in the early 2000s as a creative assistant and singer Kanye West. The first clothing line from 2012, Pyrex, did not take long, but the designer quickly built Off-White into a popular style for hoodies by his teachers. It also won loans and prizes in the fashion industry and hosted the most prestigious exhibitions in Paris.

In Vuitton, LVMH’s main driver who earns money and profit, Abloh mixed his fancy clothes with suits and impressed the early critics with skepticism and distortion of high-profile appearances, amid some doubts in the fashion industry as to whether sportswear could be more than fashionable. .

Congressmen like LVMH have been looking to attract high-profile small customers, forcing them to reconsider their style, while trying to tarnish their image in a variety of ways.

Michael Burke, Louis Vuitton’s chief executive, told the Financial Times in July that LVMH’s ambition to “disrupt several businesses” was one of his appeals to Abloh, and he pushed the group to end it. He was instrumental in helping LVMH establish innovations among other roles.

“I look for people with a migration mindset, who are foreigners in companies or foreigners in the country, and who are very hungry, want to learn, want to be different within the industry who need new ideas all the time,” Burke said. .

Abloh was not a ceremonially trained creator. He also shared his encouragement taken from the street and from modern women, who believe that other races were not useful. His style was combined with the lyrics of the songs.

In a 2016 to 2016 Billboard interview, Abloh said: “I’m trying to create a high-quality, graphic, of what I see on the street.

“For me, I look at the modern girl, the girl I associate with. And they are empowered, they pay their bills, they have their own style. They wear clothes, clothes don’t wear them. I see women’s collections that don’t say this. ”

Abloh took part in a series of collaborative activities – with the exception of Nike lines and LVMH manufacturer Rimowa, one of the many companies that are trying to promote the business with a limited collection, also made carpets with Ikea.

LVMH bought 60 percent off Off-White in July.


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