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Univision of very large plans growing up. Deadline reports that the Spanish media giant will initiation a circular, global campaign in the US and Latin America sometime in 2022. The conference will include a free, sponsored segment (based on the existing Univision PrendeTV), in which paid subscribers will also receive “good” from their favorite Univision Now is Vix.
The network also claimed a jab from Netflix, a recent well-known rival for its Spanish shows (plus some produced by Univision). The upcoming offer will have more Spanish-based start-ups than “any other advertising activity,” said Univision, including 30 new start-ups in the first year. Appropriately, Univision has just signed Netflix VP Rodrigo Mazon as its VP chief broadcaster on demand – looking for a strategy that made Netflix more popular with the Latinx group.
This represents the enormous growth of Univision. The company is based in Miami and focuses on Spanish-speaking Americans. If the connected operation is successful, Univision will have more power around the world. The problem, of course, is changing attitudes. Netflix had already taken care of this audience years ago, and it would be difficult to convince people that it is better to adapt (or pay extra) for a new guest.
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