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This is just a big week to implement AI rules

It is a great week for the government to reverse its misuse artificial intelligence.

Today the EU has released a long-awaited group AI rules, the first of the writing itself released last week. These laws are different, restricting mass control and using AI to deceive people.

But the statement of intent from the US Federal Trade Commission, expressed in recently recorded by labor attorney Elisa Jillson on April 19, he may have more teeth soon. According to the report, the FTC is planning to track down the companies that sell and sell biased algorithms.

A number of companies have panicked in the meantime, says Ryan Calo, a professor at the University of Washington, who specializes in technology and law. “It’s not just these blog posts,” he says. “This letter is a very good example of what seems to have changed at sea.”

The EU is known for its strong opposition to Big Tech, but the FTC has taken a lesser approach, especially in recent years. The commission oversees police brutality and corruption. Its remuneration is low – it has no control over government agencies, banks, or non-profit organizations. But it can also intervene when companies falsely claim the potential for the product they are selling, which means that the companies they claim are theirs facial recognition systems, temporary police forecasts or auxiliary equipment the impartial may be on the line of fire. “When they have power, they have more power,” says Calo.


The FTC has always been reluctant to use this power. Following criticism in the 1980’s and 90’s for being too rude, they stepped back and chose fewer fights, especially against the professional industry. This seems to be changing.

In a blog post, the FTC warns marketers that what they say about AI should be “true, honest, and evidence-based.”

“For example, suppose an AI manufacturer tells customers that their products will provide ‘100% non-discriminatory choices,’ but algorithms are based on information that does not discriminate on the basis of race or gender. The result could be fraud, discrimination, and police brutality. comply with FTC rules. ”

The work of the FTC has a competitive advantage in the Senate, where Commissioners were interviewed yesterday some of what they may be doing and what they should be doing. Calo says, “There’s wind behind the seil.”

At the moment, although they have a clear line in the sand, the EU rules are the only guidelines. As the GDPR rules were enacted in 2018, it will be up to EU member states to decide how to apply them. Some of these languages ​​are vague and can be translated. Take one step against the “small ways of passing on one’s knowledge to pervert a person’s actions” in a way that can hurt him emotionally. Does this also apply to social media feeds and direct advertising? Michael Veale, a law professor at University College London who studies law and technology.

It will take years of difficult cases in the courts to prove the details and their meanings. “This will only happen if they have a long period of time to investigate, complain, pay fines, appeal cases, and go to the European Court of Justice,” Veale said. “At this point the cycle will resume.” But the FTC, despite giving little, has the right to act now.

The biggest known hurdle to the FTC and the European Commission is the failure to resume the use of destructive AI governments. EU legislation includes incentives for government use, e.g. And the FTC is only allowed to follow companies. It can intervene by preventing ordinary retailers from selling unfair software to legal entities. Implementing this will be difficult, given the secrecy of this sale and the lack of regulation on what government agencies are required to declare. gaining expertise.

However, the announcement this week marks a major global shift to better AI management, a technology developed and implemented with little or no attention here. Cultural authorities have been calling for sanctions against the injustices of the AI ​​for decades.

The EU sees its legislation in bringing AI under the pretext of human rights protection. “Artificial intelligence should benefit people, so creative thinking should always follow human rights,” he said. According to Ursula von der Leyen, President of the European Commission, speaking before being released.

Improvement also supports AI and image problem. As von der Leyen added: “We want to encourage our citizens to have the courage to use them.”

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