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There Is Hope For The American Movie Theater After All

Last year it would seem absurd: During the Memorial Day holiday, one video held an open week at the North American office. After 15 months of Covid-19 disease the closure of theaters, late release dates, and serious concerns about the future of cinema, Secure Place Part II and he intends to bring north of $ 57 million. This is the video he has been making all this time as well remote location with final record: Godzilla against Kong, which grossed $ 32 million in March.

In fact, $ 57 million is not what Hollywood hikers would call a “buffoon” – at the Memorial Weekend weekend they saw the potential for $ 100 million. But for the past year and a change, since the visual chain has met bankruptcy and many movie lovers have a history of entertainment to meet their needs, there have been real concerns as to whether the theater, as it has been a hundred, will survive. Secure Place Part IIIts opening suggests that perhaps.

2018’s results A quiet place it is not just a bright place. Disney story of Cruella de Vil, Cruella, claims to be earning more than $ 26 million over a four-day weekend – the figure comes even though the video is available Disney + subscribers for an additional $ 30 (Comparison, Disney actions Maleficent: Lord of Evil, released in private theaters, brought $ 37 million home at the end of the epidemic the first week before it started.) When the coronavirus epidemic ended in 2020, and many studios decided to put their large publications on the platform, many lamented if the audience returned to the theater where they could watch. the same movies at home. Cruellaopen slowly but firmly, it shows that he will.

The big story in the box office comes within the hopes of the exhibition space itself. AMC video footage revealed Monday It says it is raising $ 230.5 million to find more space and expand its business. The company, which was directly opposite a a bright future over the past year, it is now earning money by selling 8.5 million shares of its shares in Mudrick Capital Management, LP and is considering buying the former ArcLight Cinemas and Pacific Theaters – a way to bring new life to Cinerama Dome, which, in April, ArcLight said it cannot be reopened after Covid. “With our growing number of people, people with more vaccines, and the new release of blockbuster movies, it’s time for AMC to start making mistakes again,” said company CEO Adam Aron. he was told Variety.

Secure Place Part II and the life symbol from AMC is just the beginning. Theaters, as well as theaters, still have plenty of recovery. Covid-19 changed the way people lived their lives, and when they left some (or me) screaming about the theater, some probably found themselves happy to stream home. Mu Monday column Variety, Writer Owen Gleiberman also said “the obvious thing is that the way this is going to work, next year maybe in the next decade, has become more and more a war of attrition. To go or not to go?” Gleiberman concluded by saying This, of course, is the most important factor. Uncertainty has become one of the most common causes, not of coronavirus infections. It was designed to be a world without any obvious, even surprising, consequences of Cruella.


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