Adidas first NFT effort seems to have succeeded. The Block but learned In partnership with the Bored Ape Yacht Club, Gmoney and Punks have secured more than $ 23 million in Ethereum between the “Early Access” segment of $ 15.5 million and $ 7.5 million in sales. All told, the drop produced about 30,000 NFTs despite the turmoil that caused Adidas to suspend its original launch.
That number may not sound great for a well-known brand, but Adidas he succeeded a profit equivalent to $ 538.4 million in its most recent quarter – $ 23 million from a smaller digital release is essential. More sales like this could boost Adidas as it offers NFTs hype levels previously reserved for sneakers.
There is a good chance you will see more NFT releases as a result, not to mention the significant participation in the changes. Not that Adidas has a lot of options. Nike bought RTFKT precisely to increase its exposure to NFTs and mixed-footwear such as footwear, and Adidas is in danger of quitting if it does not compete with one of its competitors.
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