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The New York Times reportedly buys The Athletic’s sports page

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It seems , which became very popular in publishing as well as high-profile sports journalism, finding a new owner. According to and , The New York Times has agreed to buy a digital media subscription company for $ 550 million.

The Time aims to reach 10 million subscribers by 2025 and it is doing well. It had 8.3 million subscribers as of September 30. Along with its digital and print publications, Time has its own cooking and game plans (which include integrated vocabulary). It strengthened its offerings in recent years with purchases Wirecutter and place a well-known light page on the back of the paywall.

It is not yet known if The Athletic it will be rolled up in a balance Time registration or if it remains an independent entity. The company said it already does not expect to make a profit until next year. The Athletic had 1.2 million subscribers since November, though its size was to get there. The Time negotiated with the company last summer over a deal, according to reports, but backed off before returning to the negotiating table last month.

The Athletic it has a team of talented professionals, sports writers, many of whom have taken over books in North America and the UK by offering competitive prizes. Back in 2017, co-founder Alex Mather (surprisingly) that his company “would wait for all the local papers and allow them to shed blood until we were last” and “suck their best talent at any time.” Mather later apologized for his remarks.

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