The Google Alphabet parental notes are becoming more and more popular in advertising

Shares in Letters rose about 9 percent late Tuesday, raising its price to nearly $ 2tn as the unpredictable increase in advertising campaigns raised Wall Street hopes for the online community to continue as the coronavirus epidemic subsides.

The Google parent also announced a 20-for-1 split split, only again has split its shares since its first public appearance in 2004, increasing the interest of the stock market which has received its latest findings.

The division was surprising and will help keep the shares affordable for retailers, although “it will not affect the requirements of the case”, said Youssef Squali, a Truist expert.

The stock ended the year with a 32 percent jump in the fourth quarter to $ 75.3bn, down gradually from a 41% growth rate. three months ago but about $ 3bn more than experts expect.

Wall Street was gearing up for a significant slowdown in growth in 2022 as Google faces challenges compared to the strong quarterly performance reported in 2021. Many analysts expect this year’s revenue growth to fall by 17 percent.

However, the rise in revenue at the end of the year caused them to rethink their thinking, and in an interview with experts, Google executives made surprising comments about advertising companies.

Sundar Photosi, chief executive officer, said the end of 2021 was “a very strong part of advertising” while Ruth Porat, chief financial officer, pointed to “strong advertising power and strong consumer online activity”.

Google’s largest search business was impressed, with a 36 percent increase from last year to $ 43.3bn. Philipp Schindler, chief business officer, said performance was supported and the extra intelligent design tools that made the company so effective.

The online community has also been protected from its effects Apple’s secret update for iPhone has been involved in other digital marketing companies, says Scott Kessler, an expert at Third Bridge.

However, the worry is that secret beliefs may interfere with Google’s advertising and damage its business.

Last week, the company bowed to its privacy concerns as well said it would be over the way they want to adopt instead of advertising cookies, leaving some of these companies worried that Google tracking will not be effective.

If last week’s change disrupts corporate opportunities compared to its competitors, “there is no guarantee that Google will continue to play a significant role in the market” in the future, says Arun Kumar, head of data and privacy services for IPG advertisers.

Once upon a time, Google’s small YouTube and cloud businesses were overshadowed by its huge search engine. YouTube’s growth slowed by 25% compared to 43% in the third quarter, though Porat said he had experienced difficulties compared to the previous year when brand coverage increased.

Google Cloud revenue grew by 45 percent, according to many Amazon competitors and Microsoft.

Increasing inflation has also increased profits in the most recent predicted years, despite rising wages and falling sales and marketing during the holidays. Earnings per share rose 38 percent to $ 30.69, against expectations of $ 27.32, while total revenue rose 36 percent to $ 20.6bn.

Tuesday’s market rally also added a return that saw Google’s 18 percent jump since the start of last week. Recovery has placed them within 1 percent of November history, however sharp repair in professional stocks this year.