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The exhibitors of the trade shows remain strong despite the Omicron blows

“When the world stopped, you went on.” The announcement greeted thousands of construction contractors, sellers and sellers who paid up to $ 600 each to participate in the event. Concrete World a trade show this month in Las Vegas – unless the Omicron genus coronavirus imposes a last-minute ban.

How many companies exhibitions can only continue in the new year once again in doubt. As businesses had resumed their meetings after months of ban, the rapid spread of Covid-19 has led to further suspensions.

At ExCeL, a site east of London, an academic exhibition bed, an event in the gambling sector ICE and an eyewear show 100% Optical – all that is supposed to be happening in their respective areas earlier this year – has been restored.

Some exhibitors have distanced themselves from the ongoing shows. Amazon, Meta and Twitter are just a few of the other technical groups that have stopped appearing on their own at the Consumer Electronics Show (CES), although organizers are determined to continue the event, which is set to begin this week, as well as in Las. Vegas.

After surviving previous coronavirus-induced bans and bans, the warlords behind the world’s largest trade shows are trying to put their companies at a disadvantage after the plague.

“In fact, we have been planning, redressing, negotiating, negotiating, re-negotiating every three months for almost two years,” said Stephen Carter, chief executive of Informa, the organizer of major global trade fairs.

“It has been very challenging in our teams, and it has always been very important in our relationships with our partners and contractors.”

However, he added: “Customers have always been very willing to participate – when they do.”

Carter has so much confidence in his expectations that he has found the experience to be one of Informa’s most important assets to develop, along with academic publications.

This month, the media company FTSE 100 launched disposal plans of historical and technical assets and publications estimated to be worth £ 1.7bn, and to send a share of its revenue to its event business.

Advertisers are always careful. Shares at Informa are about 40 percent lower than they were at the beginning of 2020, while the Paris-list of GL Events is down 25 percent at the same time and New York-listed Emerald Holding 62 percent.

However, before the release of Omicron there were encouraging signs for the sector itself Tired delegates and zoom he was eager to return.

Data from the Center for Exhibition Industry Research (CEIR) shows that exports from US businesses rose from 98 percent in the second half of 2020 to 19 percent in the third quarter of 2021.

Despite the slow onset of the year and the growing concern for coronavirus, CEIR estimates that 15.3m people participated in similar events in the US in 2021 – more than twice as much as last year, even less than half of the epidemic before.

“The artwork shows that the model is solid,” said Paul Thandi, executive director of NEC Group, owners of the National Exhibition Center in the UK in Birmingham. However, he added, as Omicron’s proliferation “showers have become more dangerous”.

“They are careful not to spend too much money on stands, operating costs and other extras,” he said.

Frankfurt Book Fair. Trade shows are forced to spend a lot of money on Covid-related items such as cleaning and handling © Arne Dedert / AFP / Getty

Events to be held at the NEC in the new year have been modified by Lamma, a demonstration of agricultural machinery recognized by farmers.

Despite their failures, a few major event planners are still experiencing financial hardship, partly because their parent companies are interested in other sectors that have not been significantly affected by the epidemic.

The only exception is the Paris-based Expressxposium, which lasted a long time ago last year in the “safety plan”, although it did say so. came out this in October after the owners invested € 110m in the business.

Some developers found those who shared the money at the beginning of the plague, helping them to cope with the storm. Informa raised £ 1bn by investing last year, equivalent to about 20 percent of its total revenue.

Furlough’s plans and other government initiatives have been effective. While government officials have imposed restrictions on what is happening, insurance has become even more important, though at times it is limited.

About £ 65m in insurance helped Hyve, the organizer of another event in London, return to profits year-end by the end of September.

The pressure on the developers’ finances was even less than it would have been since exhibitors often paid in advance, says Dan Assor, an industry consultant.

He also said that in some ways it was the subcontractors – often small companies that provided equipment from lighting equipment to registration desks, as well as material support – that became more complex.

“Marketing strategies have been scrapped,” Assor said. “Many independents are missing.”

As with other industries affected by coronavirus, administrators expect some changes to be permanent.

Mark Shashoua, Hyve’s chief executive, said he was expecting a wave of small business demonstrations. Even before the plague, he said, there had been “gravity” at a major event in each region – the epidemic had only intensified.

“If the incident with this session went up a lot before Covid happened, it is recovering faster,” he said. “If it was the second or third stage, it would not recover.”

Sarah Simon, an attorney in Berenberg, hopes that the divided section will merge. “For a short time, in some markets, there has been a disruption, which I think will remove many of the weak,” he said. “There are a lot of middle things that can be fun.”

A chart of the US metric list, dated to 100 of 2019, shows how the plague has devastated exhibition companies.

Researchers say the potential buyers include the Daily Mail and the General Trust, which, in addition to having the largest UK daily newspaper that sells daily among other topics, also owns business events.

Its history includes ADIPEC, an oil company exhibition hosted by Abu Dhabi National Oil Company. DMGT was recently available confidentiality and Lord Rothermere, who is said to be in charge of the company’s assets.

Companies like Informa are also striving to make better use of the data generated by such events. He has long encouraged delegates to use special programs, but recent health and safety requirements have made online registration compulsory at times. Developers are trying to sell participants digital analytics services, such as comparing agents and post-event analysis analyzes.

However, unlike conferences, or interactive forum discussions, trade shows can no longer be easily created online. It’s hard to feel the fabric, like at the Pure London fashion show, or exploring the prospect of upcoming handicrafts, like at MWC Barcelona, ​​far away.

“You can’t take it face-to-face,” Assor said, adding that the exhibition has contributed to the trade since London’s 1851 Great Exhibition.

Chris Skeith, executive director of the UK’s Association of Event Organizers, said his journey was still straightforward. “Information is in the name,” he said. “They make a trade.”

“You put your finger on everything that’s going on in your area – all the competitors, customers, vendors are in one place at the same time. It’s a great way to do business.”


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