The EU is launching non-technical research into Google’s advertising technology
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The European Commission has taken over opened An inquiry into Google’s claims that it violates competing laws by using advertising methods. Supervisors, who have been asking randomly about this survey for the past two years, have checked that Google wants its services to prevent competitors from using advertiser information.
As part of a thorough search, the Commission will monitor Google’s display and video advertising on YouTube, Google’s advertising and marketing platform in the Ad Manager and AdX marketplace, as well as restrictions on users’ use of third-party content, publishers, publishers is a common advertiser. Administrators have also reviewed Google’s concept of personalization on Chrome and Android as part of it Privacy Sandbox change.
“Internet advertising is a vital part of how Google and publishers are making money online,” said Margrethe Vestager, the EU’s leading EU counterpart. “We are concerned that Google has made it difficult for online advertisers to compete with the so-called chat tech.”
According to the Commission, there is no deadline to complete the counterclaim. This in the end means that the research that he has been doing for two years by chance can take a long time to reach its peak. If Google is found to have violated antitrust laws, it may be subject to fines and services. Although, not the first time.
The EU said stupid Google aggressive advertising systems three times between 2015 and 2018. The Sandbox Secret is the same is being investigated in the UK.
Google has said it will partner with EC to showcase the benefits of its business and publicity. “Thousands of businesses in Europe use our products to reach new customers and make money on their site every day,” Google said in a statement. “They choose them because they are competitive and they do well. We will continue to liaise effectively with the European Commission to answer their questions and show the value of our products to European traders and consumers.”
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