Starbucks is using Amazon’s Just Walk Out technology in a New York-based concept store
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Starbucks has partnered with Amazon for that open a free shop in NYC. The new location – on 59th Street between Park & Lexington Avenues – combines Starbucks’ advanced program with Amazon’s Just Walk Out technology. Instead, the store feels like a cross between a cafe and Amazon Go store, which served as the starting point for e-commerce giant cashierless tech technology.
It has a rest area where customers can log in using the “In-Store Code” in the Amazon Shopping app, by checking their credit cards or checking their hands registered with Amazon One at the terminal. Once logged in, they will find a small Amazon Go market with customer preferences from both companies. Everything they pick up on the shelf will be added to their actual cars, and they will be paid when they leave like any other site that uses Amazon Just Walk Out technology.
For the past year and a half, Amazon has expanded the availability of its free technology. It agreed and airport stores to cater for free events as well opened the first store to sell fresh food and technology in June. Amazon also added technology to a few All Foods place and soon, allowed for use in Sainbury’s UK supermarket chain. The partnership with Starbucks is another step towards making Just Walk Out more comprehensive than ever.
Starbucks and Amazon are planning to open three retail stores next year, including this one. The second site is under construction New York Times Building located at 40th Street & 8th Avenue. In the meantime, New Yorkers can head to the first place on 59th Street to see the idea.
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