This week, Spotify removed Neil Young’s songbook from his platform. On Monday, a well-known singer wrote a letter criticizing a Swedish publisher for spreading false information about Covid-19 disease vaccine. In it, he mentioned the only podcast of Spotify The experience of Joe Rogan especially: “They can have Rogan or Young. Not all.” Spotify quickly selected – Rogan.
Certainly it did. Young vs. Spotify has been hailed as the winner of Joe Rogan’s social warfare, but it has not. There was no war. Indeed, many people are angry with Rogan, including the 270 health professionals who made the most publicity open letter on Spotify of what podcaster has inspired Young. But there is no evidence that this rancor has affected Rogan’s role as Spotify’s golden boy. His podcast residues number one on its charts in the United States, United Kingdom, Canada, Australia, and New Zealand. (Younger, by contrast, is the most popular 778th singer.) Spotify has not given Rogan $ 100 million in an effort to direct humanitarian action. It gave him money to be his free, opponent, and a constant contender. She is amazing. Spotify knew what they were buying in May 2020. Back then, when it subscribed to the Rogan team, it dropped more than 40 episodes, including interviews with conspiracy Sandy Hook Alex Jones and Proud Boys founder Gavin McInnes – and it ran into trouble. about the roar of angry fans at doing this. This time, it seems they are less interested in raising Rogan’s acolyte than in acknowledging that a small group of Crosby, Stills, Nash & Young superfans who care about public health cancel their accounts.
No teasing Neil Young, but he wouldn’t move the needle here. Always. Even if it took some artists to ignore Spotify, it’s no doubt each the contract would have the results you want. First of all, there are roadblocks, because musicians are often not the owners of their music. Young did not really have the ability to remove his albums, and he had to get permission from his label to do so; it is not far off that the capital letters can do the same for their modern stars. But say he did – I mean it right away four top expertsDrake, Ed Sheeran, Bad Bunny, and Ariana Grande, agreed to sing their songs from Spotify — even then, it is unlikely that Spotify would chase Rogan.
Remember: Twitter just lost President Trump when he was a crippled duck. And Twitter did not pay Trump $ 100 million to appear on his platform. Although Spotify’s C-suite will have a bad conscience because Rogan urges young people not to receive the Covid-19 vaccine, they will not be able to improve their experience without presenting themselves as a publisher and accepting their role as a platform. . This could be an example of the Spotify-only review. God forbid Call His Dads receiver Alex Cooper starts insisting George W. Bush did 9/11 or Dax Shepherd decides to interview a group of eugenistists. The podcasting area can be a mining facility. And Spotify needs podcasting to succeed.
Spotify started with music, but it hit the podcasting scene, pouring hundreds of millions to try to release Apple and establish itself as the first podcasts site. It paid $ 340 million on the podcast network Gimlet Media in 2019 and nearly $ 200 million for The Ringer (my former employers) in 2020, as part of this blitz. When people listen to music on Spotify, the downloader has to pay someone else (usually a record label). But when people listen to Spotify podcasts, no third party can pay. Spotify is able to place ads within its podcasts even for high-end users, who have no ads in the middle of the music. While high-value subscriptions are still making a lot of money for the company, advertising is growing, development appreciation on hand podcast. Podcasts are at the center of Spotify’s growth path. Rogan is at the center of Spotify’s podcasting arm. There would have to be consumer coercion on an unprecedented scale in order to disrupt Rogan’s legitimacy from businesses. My thoughts? As long as Rogan remains at the top of the Spotify chart, he will remain vaccinated against the consequences.
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