Sony has set up an electric car company to ‘explore’ the market entry

Sony is launching a new company to “seek to enter” the electric car market, and enter a long list of technical groups considering moving to the next generation car business.

Kenichiro Yoshida, head of Sony, announced plans to launch the company, called Sony Mobility, in the spring at the Consumer Electronics Show in Las Vegas, sending Japan shares of the company more than 4.5 percent.

The price hike came as a result of what happened the previous day led to the huge success of the Sony Pictures film Spider-Man: No Return Home.

Sony unveiled an electronic prototype Vision-S sedan two years ago, which was seen primarily as a way to boost the batteries and sensors that the group sells to other car manufacturers. Vision-S has been tested in Europe since 2020.

A Tokyo fund manager whose reputation includes Sony said it was uncertain whether pushing for electric vehicles represented a long-term good for companies, especially because of his reputation for active participation in low-profit operations.

Whether Sony plans to make their own can be challenging, the fund manager added. “External model in which Sony’s design and performance of a third party would be exciting. Sony trying to be the next Tesla would not be. It’s amazing that Sony is coming up with news.”

Some analysts shared the interest in rising Sony shares, saying the company’s interest in electric vehicles was. grew up a few years ago.

Yoshida unveiled the Vision-S 2 on Tuesday, a sports car with a wide range of fun accessories that Sony and other companies believe are essential to the ride.

As well as boasting speakers to create a “three-dimensional space” around the stairs and panoramic screens, the car allows all the games to flow and remotely connected to the PlayStation contract.

David Gibson, a longtime Sony analyst at MST Financial, said it was unlikely that the announcement represented a major change for the Japanese company, arguing that it was probably just a demonstration of its electronic components and systems to sell to competitors in cars. .

“It was no coincidence that they went with the SUV – much of what Sony is looking at will be based on the strength of its equipment and the suitability of automakers. Vehicles are a tough market, and this seems like Sony’s betting on car manufacturing is the best solution,” he said. Gibson.

Sony says other factors include the ability for drivers to adjust the output of the car while the battery drain changes speed. In addition to the roar of the engine, the car can produce music, video effects or excitement while the car is running and brakes, a spokesman said.

Some professional companies have been around for years driving tests without putting a car on the market.

Google began working on self-driving cars in 2009 and apple has had a secret driving project in practice.

Dyson, a British cleaning company, removed his electric car project when he realized it was not for sale.