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The workers’ union wants the FTC to take action against Amazon’s’ fraudulent ‘advertising

You will not find any difference between the search results and the paid ads on Amazon, according to a and was released Wednesday by the Federal Trade Commission. The agency, which is a coalition of working organizations, analyzed more than 130,000 results and found that about 28 percent of the results you see on Amazon represent advertisers. In addition, the SOC states that these advertisements do not comply with FTC guidelines designed to differentiate between supported and search results.

In 2013, the organization companies must have clear shades or boundaries, as well as clear labels that are clear and large to avoid confusion. The SOC found that zero percent of Amazon’s ads were well-defined and only 1.1 percent had well-defined boundaries. Regarding the company’s use of “sponsored” logos, the SOC found that approximately 22 percent of the advertised ads were overshadowed by well-known brands, such as “Most Voted” and “Modern Sales.” In addition, the broadcasters used smaller and lighter characters than the company hired to advertise if the item was preferred by other customers or the business segment.

Elsewhere, the SOC claims that Amazon uses a method called “lazy download” in which supported text messages take longer to appear, especially on limited internet connections. Using a connection of 12 to 25Mbps, the agency found that the recordings could take up to three seconds to boost over high-end commercials. We will see here that we had a hard time confirming what he said in Engadget.

The SOC has called on the FTC to “take strong and swift action” against the company. “Amazon breaches are so widespread that Amazon’s representation in that its platform provides ‘search results’ to individual consumers is deceptive,” it said.

Amazon disputes SOC findings. “The report is flawed and does not understand the FTC guidelines – advertisements on Amazon’s store always have clear and well-known ‘supported’ labels, which are based on FTC guidelines,” an Amazon spokesman told Engadget. “We build our store to help customers find the products we think will meet their needs – the ads offered are one of the ways to help them find things they can enjoy.”

It is difficult to say whether the FTC will respond to SOC complaints against Amazon. And, even then, what would it take for the company. One of the problems here is that the agency’s guidelines leave some open spaces for release.

“We understand that there is not only one well-known and well-known way of advertising based on natural search results, but also that search engines can develop new ways to differentiate advertising results,” the FTC said in 2013. “Any method can be used, ogula. ”

At the same time, this is an issue that the council may allow to take place under a recently elected chair . In 2017, Khan, then a student at Yale Law School, published an article entitled “”As it argues that US policies and laws are not sufficient to hold companies like Amazon accountable.

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