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The Polish Office of Competitiveness and Consumer Protection (UOKiK) has opened an investigation in Apple’s App Tracking Transparency. It was started by , which is what developers need to add to their apps to ask iOS users for their permission to track them on all apps. Apple has announced this on . It was originally supposed to be launched along with iOS 14, but the company later to give manufacturers more time to achieve.
The show has been a hit with advertisers. In particular, Meta, also known as Facebook, said it would side effects on his ad network. Now, a Polish competition manager is investigating ATT, among other things, out of concern. The administrator argues that “does not mean that users’ information is no longer collected and that they do not receive personal advertisements.” At the same time, he says he is concerned that Apple may have launched the platform to promote Apple Search Advertising.
“In our research, we want to see what Apple can do to eliminate competitors in the market on personal ads, whose goal is to sell their services,” said Tomasz Chróstny, President of UOKiK.
We reached out to Apple to respond.
As mentioned , the study follows a from adblocker Lockdown Privacy who doubts the effectiveness of App Tracking Transparency. The study states that these forms only create “secret fraud.” Although many iPhone owners have used this feature to get out of tracking the app, researchers have found that ATT “is no different” in the total number of third-party followers.
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