Major sponsors of the Winter Olympics in Beijing, including Visa, Coca-Cola, Airbnb and Omega, are being pressured by human rights activists to use their power to tackle human rights abuses in China.
Human Rights Watch, a campaign group at US headquarters, said letters sent to supporters of high-profile companies in May who were reluctant to participate in the Beijing Games did not respond to any requests from companies.
“It is just three months before the Beijing 2022 Winter Olympics, but donors remain silent as they use their power to tackle China’s human rights record,” said Sophie Richardson, China program manager for Human Rights Watch.
“[The sponsors] they are undermining the opportunity to demonstrate their commitment to the principles of human rights and to their vulnerability in line with the Olympics tainted by illumination and oppression and oppression, ”he said.
The team’s focus on the world’s best-selling companies is a sign of the recent global controversy surrounding the game.
The campaign is in full swing ethical questions for governments, companies and athletes in their dealings with China.
Human rights groups and Western politicians are using China’s role as world leader in illuminating human rights violations and repression, including the Beijing security breach in Xinjiang and Hong Kong.
There is controversy in view of whether the boycott could be useful in forcing China to change its approach to the people of Uyghur and a few other groups.
However, some Western lawmakers – including the UK, US and EU – for several months have called on politicians and dignitaries to boycott the 2022 Games.
In April, Ned Price, a spokesman for the U.S. Department of State, said the strike was over one way “on the agenda”. President Joe Biden and Xi Jinping, China’s counterpart, are expected to hold a special meeting next week.
Human Rights Watch on Friday published its letters sent to companies. The group urged allies to pressure Beijing to allow an international inquiry into Xinjiang and demand the release of human rights activists.
China has already ruled that no foreign observers may enter the country to participate in the games, part of which strict border laws and regional closure as it struggles to eliminate Covid-19.
Human Rights Watch also noted that visiting athletes is Chinese viewers they could be in danger of “correcting or retaliating” if they staged protests in a game that criticized the government and the Chinese Communist Party.
The global boycott campaign coincides with the massive population growth that is taking place in the new generation of famous athletes.
This phenomenon has been disrupted and spread around the world four years since then Colin Kaepernick, an NFL quarterback player, knelt down during a US national anthem that played every game he played, in protest of police brutality.
Recently, Japanese soccer player Naomi Osaka received widespread praise promoting awareness of racial inequality and mental health.