Spotify says it is “considering” growth in the industry, according to . The ad says that the company can sell tickets at all live concerts as it appears to be looking for its business. However, making money on ticket events is not really necessary for Spotify in the short term. His latest strategy is to use them as a way to end their relationship with artists.
More suggests that Spotify thinks there is an opportunity to take advantage of what can help musicians prepare for concerts in places where most advertisers avoid them. In this way, the company believes that it can better represent the artists who have put in their work. It should also be a way to differentiate its platform from Apple Music.
Spotify has already started performing live events. Last spring, the company featuring artists like The Black Keys and Leon Bridges. It sold tickets to their show for $ 15 each. More he says the results of the concert have “confirmed” Spotify’s thinking on what could help him in the future, and has been considering the following options ever since. Obviously, we can’t say that what drives growth is cooperation. Selling tickets to concerts can be very smart on the music platform, but it still represents a major change for Spotify.
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