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Nike acquires sneakers and crypto collectibles for RTFKT launches

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In October, Nike posted notes as part of a planned sale of sneakers and clothing, according to Price CNBC. Now, the shoe and sports giant has found a startup called RTFKT (so-called “artifact”) that can help the company accelerate “digital transformation.” RTFKT was established in early 2020 and made a name for itself by producing and producing what it calls “Metaverse-ready and collectibles” – all digital items that people pay for real money.

The real estate market is booming, and it is expected to continue to grow as we move into the metaverse, a future vision of the internet that people can connect to in a world with digital avatars. To that end, Nike appears to have a major RTFKT plan with its team, which will join the company. John Donahoe, President and CEO of Nike, said: “We are buying a very talented group of manufacturers who are branded and connected. mobility and skills. ” On Twitter, the beginning he said that “will continue to evolve [its] brand, innovation, retail and a team with Nike equipment and expertise. “

Earlier this year, RTFKT teamed up with 18-year-old artist Fewocious to release three NFT $ 3,000, $ 5,000 and $ 10,000 shoes. In just 7 minutes, over 600 people to buy their own pearls for about $ 3.1 million. Recently, the founders launched its avatar-like project CloneX, collaborating with Japanese artist Takashi Murakami. RTFKT calls CloneX “The most coveted work to date,” marks the beginning of the creation of its ready-made Metaverse avatars.

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