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For anyone who is looking forward to a new broom on Twitter, the promotion of Parag Agrawal this week as a senior has probably come as a future.
Monday sudden announcement that co-founder Jack Dorsey resigned immediately – his second sudden departure from the company – indicated that profound changes could occur. Dorsey may have been in power at the time, but, frustrated with his teammates, including his head-scratching two years ago, his release left a glimmer of hope.
Agrawal, however, has all the ins and outs of the insider and has become a close associate of the outgoing CEO. He has been climbing for 10 years through Twitter engineering, becoming a professional senior for the past four years, and strongly agreeing with what has happened around Dorsey’s heart.
“She’s part of the building,” said a former Twitter colleague, who warned her not to expect any changes in the company.
Another claimed that having Dorsey’s ear made Agrawal a special place in Twitter’s leadership. If you want to feed the idea to a company executive sometimes away, the best start is usually to plant first with Agrawal, said the man.
Yet in spite of all this, the rise of Agrawal being one of the hottest seats in the technical industry could signal a change. Former employees refer to a company that struggled to regain confidence after a series of failures, and who lost its appetite for the kind of continuous testing and duplication of things that Silicon Valley’s most successful companies are known for. Agrawal’s followers say they are already well on their way to solving these problems.
Anonymous outside of Twitter halls, his reputation as an engineer and head of content has earned him a reputation among his colleagues and other Twitter marketers. He came to the US in 2005 as a graduate of the Indian Institute of Technology in Mumbai and like the Indian-born CEOs of Microsoft and IBM, his appointment seemed like an attempt to bring strong engineering leadership to a company at risk of losing. edge art.
His early years on Twitter helped to redesign his technical equipment, lay a solid foundation for the speed of innovation and the growth that Wall Street was challenging. He came to the company after a PhD at Stanford University, combined with research at Microsoft, Yahoo and AT&T.
The job earned him the reputation of Twitter’s first “renowned engineer” – a name that gives great prominence to Silicon Valley’s elite groups, but which often does not offer a way to become CEO.
Having acquired a high level of professionalism, Agrawal was instrumental in accelerating the evolution of Twitter’s new features. The result has been an increase in traffic for new startups, inclusion, last year, chat activity and the first Twitter subscription. However, nothing has changed.
Over and over again in engineering and product development, Twitter also this week named one of Silicon Valley’s top product managers to chair. Even in his early thirties, Bret Taylor has a reputation that includes helping create Google Maps, working as a technical director at Facebook and launching two startups. Most recently, she appeared as the chief marketing officer at Salesforce, a rise that occurred the day after a rocking up on Twitter with the news that Taylor was also named the chief executive officer of the business software company.
Even within the Silicon Valley affiliate network, this could represent something first. Five years ago, Salesforce founder Marc Benioff tried to buy Twitter, before succumbing to pressure from affiliates and refusing. Now, his newly appointed CEO is directing events within the Twitter boardroom.
Good engineering ideas at the top could address the instability that has plagued Twitter under Dorsey, says Alex Roetter, the company’s former chief technology officer. Engineers “like to look at data and do things”, he said, adding Agrawal: “He is very data-driven, he can be powerful. He has little tolerance for things that are very small. But he has a way of getting people to want to work with him.”
Whatever he has done professionally, meanwhile, Agrawal’s lack of public awareness can be a hindrance to a company that has played a major role in the zeitgeist culture, which is often in the midst of political storms due to popular prejudices and propaganda.
Dorsey’s connections helped Twitter become a culture and elevate its reputation among celebrities, one former employee said. “He’s always a little star” to meet the founding-CEO, explained the man, adding that Agrawal finds it difficult to fill Dorsey’s shoes in this regard.
With Wall Street scrambling to get results, the new king cannot expect much from the wedding holiday. The growth goals of Twitter are calling for an increase in the number of daily users by half by the year 2023, and investors are failing to keep their business at a level that is consistent with its impact on social media.
“This could be a $ 200bn company based on a marketing strategy and making money for growing users,” he insisted.
Recently, this rate has slowed down, down below $ 35bn. Prices for the company have dropped by almost half since its February rise, to the end of the first day of Twitter as a state-owned company, eight years ago.
Dorsey resigned after failing to convince investors that it could make a big difference in the growth of Twitter. To avoid the same future, Agrawal will need to come up with immediate results.
Additional reports by Antoine Gara and Hannah Murphy
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