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But the right amount of data, clean and well-managed, can quench the thirst for business curiosity, boost growth, and lead to better results, says Matt Baker, senior vice president of corporate technology at Dell Technologies. Like water, data is not good or bad. The question is whether it is useful for existing purposes. “The challenge is to bring the data together in the right way, in an integrated way, in the same way,” says Baker. “It needs to be refined and refined in a way that is practical, safe, and reliable for best results.”
Many organizations are affected by data, according to a recent survey of more than 4,000 decision-makers conducted on behalf of Dell Technologies and Forrester Consulting.1 Over the past three years, 66% have seen an increase in the amount of data they generate. -sometimes doubled or triple – and 75% say the need for data in their organizations has also increased.
Research company IDC thinks the world did 64.2 zettabytes of data in 2020, and the figure is growing at 23% per year. Zettabyte and trillion gigabytes — to put it bluntly, that is adequate storage on 60 billion video games or 7.5 trillion MP3 songs.
Forrester research has shown that 70% of business leaders collect data faster than they can process and use it. Although adults have a lot of data, they have no way of obtaining information or the importance of it – what Baker calls “disturbing” Ancient Mariner “, after the famous line of Samuel Taylor Coleridge’s poem,” Water, water everywhere is not a single drop of drinking. “
Data streams turn into data overflow
It is easy to see why the volume and complexity of the data are growing so rapidly. Each software, device, and digital event creates a data stream, and those streams work together to generate multiple data. Baker offers a bright future in the sale of bricks and mortar. The customer’s loyalty program following his visit to the electronics store. The app uses a camera or Bluetooth proximity sensor to detect the location and click on a seller’s preferences regarding a customer quantity and their previous purchases to determine what to buy. As it crosses a certain path, the app makes a special contribution to ink cartridges for the customer’s printers or the upgrade booster for its game box. It records the results of sales, remembers the times, and enhances the overall interaction of the growing number of retailers with advertising, which can attract more buyers and direct attention.
Adding to the woes is the unprecedented amount of history. Many organizations do not have the skills to create data from the beginning. They can have many accumulated years that need to be cleaned up to be “durable,” says Baker. Even something as simple as a customer’s birthday can be stored in twelve different and unmatched colors. Multiply that “contamination” with hundreds of data and finding clean, useful data suddenly seems impossible.
But quitting old information means giving up information that can be valuable, says Baker. For example, a record of the number of warehouses and customer service systems may be important to a company that is trying to create a better delivery system. High-resolution, flexible, portable power – designed to optimize various data sources and integrate them – are essential tools.
Download and full report.
This was created by Insights, a regular part of MIT Technology Review. Not written by MIT Technology Review authors.
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